[1]
Margono, H. 2025. BRAND NARRATIVE DYNAMICS AND CONSUMER LOYALTY IN THE SOCIAL MEDIA ERA: UNCOVERING THE ROLE OF EMOTIONAL ENGAGEMENT AND DIGITAL INTERACTION. Branding: Jurnal Manajemen dan Bisnis. 4, 2 (Dec. 2025), 35–52. DOI:https://doi.org/10.15575/jb.v4i2.54972.