MARGONO, Hery. BRAND NARRATIVE DYNAMICS AND CONSUMER LOYALTY IN THE SOCIAL MEDIA ERA: UNCOVERING THE ROLE OF EMOTIONAL ENGAGEMENT AND DIGITAL INTERACTION. Branding: Jurnal Manajemen dan Bisnis, [S. l.], v. 4, n. 2, p. 35–52, 2025. DOI: 10.15575/jb.v4i2.54972. Disponível em: http://journal.uinsgd.ac.id/index.php/branding/article/view/54972. Acesso em: 11 mar. 2026.