Margono, Hery. “BRAND NARRATIVE DYNAMICS AND CONSUMER LOYALTY IN THE SOCIAL MEDIA ERA: UNCOVERING THE ROLE OF EMOTIONAL ENGAGEMENT AND DIGITAL INTERACTION”. Branding: Jurnal Manajemen dan Bisnis 4, no. 2 (December 29, 2025): 35–52. Accessed March 11, 2026. http://journal.uinsgd.ac.id/index.php/branding/article/view/54972.