Citra Tubuh Ideal Perempuan dalam Iklan Televisi


Lida Imelda Cholidah(1*)

(1) UIN Sunan Gunung Djati Bandung, Indonesia
(*) Corresponding Author

Abstract


Advertising is one way to convey a message to the target audience are considered, and is used as a means of communication between producers and consumers. As communication tools, ads may expose the description of a product of each goals and objectives. Has an important role in an ad, either in print or electronic media. The use of women in advertising adds to the appeal to enjoy the advertising message. Because women are always displayed visually appealing, even though not necessarily the case. With the visualization of this it tends to cause a variety of different perception of the female image.Female ideal body imaging interpreted as a slim body, with no excess fat proportional portray the image of a beautiful woman. The image formed by the mass media often presents the symbols that represents the ideal female body as a symbol of beauty. Nevertheless imaging and acceptance and rejection of the ideal body will continue to rotate with the growth of industry, politics, advances in medicine, changes in the economy and the media.


Full Text:

PDF

References


Belch/belch. 2009. Advertising and Promotion, An Integrated Communications Perspective. New York : McGraw-Hill International Edition

Burns, R.B.1993. Konsep Diri: Teori, Pengukuran, Perkembangan dan Perilaku. Alih bahasa :Eddy.Jakarta: Arcan

Bungin Burhan. 2008. Sosiologi Komunikasi, Teori, Paradigma, dan diskursus teknologi Komunikasi di Masyarakat. Jakarta Prenada media Group

________________, 2005. Pornomedia, Sosiologi Media, Konstruksi sosial Teknologi telematika, & Perayaan Seks di Media Massa : Jakarta :Prenada Media

________________, 2001, Imaji Media Massa, Yogyakarta, Jendela

Centi, P.J. 1997. Mengapa Rendah Diri. Alih bahasa: A.M. Hardjana. Yogyakarta: Kanisius

Curran, James&Mitchel Gurevitch.1991.Mass Media & Society. USA : Edward arnold

Danesi Marcel. 2010. Pengantar memahami Semiotika Media. Yogyakarta :Jalasutra

Fiske, John. 2012. Cultural and communication studies : Sebuah Pengantar Paling Komprehensif. Yogyakarta: Jalasutra

________________, 2012. Introduction to Communication Studies. Londdon : Routledge Mulyana deddy & Ibrahim Subandy Idi. 1997. Bercinta dengan Televisi. Bandung : Remaja Rosda Karya

Idi subandi Ibrahim dan Hanif Suranto, 1998. wanita dan Media, Bandung, PT Remaja RosdaKarya

Jefkins Frank. 1996. Public Relations, edisi keempat. Jakarta : Erlangga

Jefkins Frank. 1997. Periklanan, edisi ketiga : Jakarta : Erlangga

Kasali Rhenald. 1992. Manajemen Periklanan :Konsep dan Aplikasinya di Indonesia. jakarta : PAU UI & Grafiti

Kasali Rhenal. 2000 . Manajemen Publik Relations: Konsep dan aplikasinya di Indonesia. Pustaka Utama Grafiti, Jakarta

Littlejohn, Stephen W & Foss Karen A. 2009. Theories of Human Communication Penerbit Salemba Humanika

Littlejohn, Stephen W, 2002 Theories of Human Communication, Edisi 7, Belmont, California: Wadsworth Publishing Company

Mirza Ronda dalam Penelitian Analisa semiotik, Citra Perempuan dalam Televisi, Jurnal Ilmu Komunikasi Usahid, vol 2,no 10 september 2011

Rakhmat Jalaludin, 2008 . Psikologi Komunikasi, Bandung : Rosda Karya

Shoemaker, Pamela J, & Stephen D. Reese. 1996. Mediating The Message 2nd. USA : Longman Publisher

Shimp Terence A.2000. Periklanan Promosi, Aspek Tambahan komunikasi pemasaran Terpadu, edisi kelima. Terjemah. Jakarta: Erlangga

Soleh Soemirat dan Elvinaro Ardianto. 2010. Dasar-Dasar Public Relations. Bandung : Rosda

Shaughnessy Michael O’, stadler Jane. 2005 Media and Society an introduction third edition Oxford. University Press.




DOI: https://doi.org/10.15575/anida.v14i2.848

Refbacks

  • There are currently no refbacks.


Creative Commons License

This Journal is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

View My Stat View MyStat