Da'wah di Youtube: Upaya Representasi Nilai Islam oleh Para Content-Creator


Yuangga Kurnia Yahya(1*), Syamsul Hadi Untung(2), Indra Ari Fajari(3)

(1) University of Darussalam Gontor, Indonesia
(2) University of Darussalam Gontor, Indonesia
(3) universitas Darussalam Gontor, Indonesia
(*) Corresponding Author

Abstract


ABSTRACT

Youtube is one of the popular media used for preaching. This study aims to analyze the stretch of da'wah on YouTube as an effort to represent Islam and to develop a positive Islamic representation. They use descriptive qualitative methods using the theory of Nidzam al-Ukhuwwah Hasan al-Banna and Ting-Toome inter-cultural communication in building a positive model of Islam in the Maya world. The author found that the younger generation carried out da'wah's propagation through Youtube and positively, Islam was represented through this preaching. They also access YouTube more than any other media platform. Therefore, somebody can build positive content and opinions in developing Islamic representation. The two strategies found are content-creating and collaboration. Through this research, Islamic da'wah via Youtube can be encouraged and grown to become a reference media in exploring Islam.

ABSTRAK

Youtube menjadi salah satu media populer yang digunakan untuk berdakwah. Penelitian ini bertujuan menganalisis geliat dakwah di YouTube sebagai upaya representasi Islam dan Pembangunan Representasi Islam yang Positif. Menggunakan metode kualitatif deskriptif dengan menggunakan teori Nidzam al-Ukhuwwah Hasan al-Banna dan komunikasi antar-budaya Ting-Toome dalam membangun representasi positif dari Islam di dunia Maya. Penulis menemukan bahwa Geliat dakwah dilakukan oleh generasi muda melalui Youtube dan Secara Positif Islam direpresentasikan melalui dakwah tersebut. Mereka juga mengakses YouTube lebih dari platform media lain. Konten dan opini positif dalam pengembangan representasi Islam dapat terbangun. Dua strategi yang ditemukan adalah content-creating dan collaboration. Melalui penelitian ini, dakwah Islam melalui Youtube dapat didorong dan dikembangkan sehingga menjadi salah satu media rujukan dalam mendalami Islam.

Kata Kunci: Dakwah Islam, Komunikasi, Dunia Maya, Representasi Islam, YouTube


Keywords


Keywords: Interreligious Dialogue, Communication, Cyberspace, content-creators, YouTube

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DOI: https://doi.org/10.15575/anida.v20i1.8888

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