Utari, T., Tugiyono, J., Togatorop, A. L., Harto, H., & Noviany, H. (2024). REVITALIZING RETAIL: HOW INNOVATIVE MARKETING STRATEGIES CAN TRANSFORM CONSUMER ENGAGEMENT AND ATTRACT INVESTMENT. Branding: Jurnal Manajemen Dan Bisnis, 3(1). https://doi.org/10.15575/jb.v3i1.35117