FAUZIAH, Luluk; SUBAGJA, Agus Dedi; ANDITASARI, Putri; HIDAYAT, Yogi Syarif; PUJISARI, Yusti. BRAND PERSONALITY MATTERS: ENHANCING CUSTOMER LOYALTY IN THE RETAIL INDUSTRY. Branding: Jurnal Manajemen dan Bisnis, [S. l.], v. 2, n. 1, 2023. DOI: 10.15575/jb.v2i1.28929. Disponível em: https://journal.uinsgd.ac.id/index.php/branding/article/view/28929. Acesso em: 3 apr. 2025.