UTAMA, Andyan Pradipta; SIMON, John Christianto; NURLAELA, Fitri; ISKANDAR, Iskandar; ARSYAD, Andi Asy’hary J. THE IMPACT OF THE BOYCOTT MOVEMENT ON ISRAELI PRODUCTS ON BRAND PERCEPTION AMONG MUSLIM CONSUMERS: AN ANALYSIS OF BRAND IMAGE AND CUSTOMER LOYALTY. Branding: Jurnal Manajemen dan Bisnis, [S. l.], v. 2, n. 2, 2023. DOI: 10.15575/jb.v2i2.31922. Disponível em: https://journal.uinsgd.ac.id/index.php/branding/article/view/31922. Acesso em: 3 apr. 2025.