MASHUDI; FAUZIAH, Luluk. THE ROLE OF KNOWLEDGE MANAGEMENT IN ENHANCING PRODUCT INNOVATION: AN EMPIRICAL STUDY OF THE CREATIVE INDUSTRY IN INDONESIA. Branding: Jurnal Manajemen dan Bisnis, [S. l.], v. 3, n. 2, p. 15–28, 2024. DOI: 10.15575/jb.v3i2.44435. Disponível em: https://journal.uinsgd.ac.id/index.php/branding/article/view/44435. Acesso em: 2 apr. 2025.