KARINA, Mona; RIVANTO, Rinto; BASRI, Hasan; IRYANI, Endang. GREEN MARKETING AS A STRATEGY TO DRIVE THE TRANSFORMATION OF CONVENTIONAL TOURISM TO SUSTAINABLE TOURISM. Branding: Jurnal Manajemen dan Bisnis, [S. l.], v. 4, n. 1, p. 32–44, 2025. DOI: 10.15575/jb.v4i1.45449. Disponível em: https://journal.uinsgd.ac.id/index.php/branding/article/view/45449. Acesso em: 6 dec. 2025.