VEGA, Annatasya Nabila De; ROOSDHANI, Mohamad Rifqy. THE EFFECT OF SOCIAL MEDIA MARKETING ACTIVITIES ON CUSTOMER ENGAGEMENT, MEDIATED BY SOCIAL TIES AND PRODUCT ATTRIBUTES: A STUDY OF PO.BEJEU . Branding: Jurnal Manajemen dan Bisnis, [S. l.], v. 5, n. 1, p. 167–184, 2026. DOI: 10.15575/jb.v5i1.55723. Disponível em: https://journal.uinsgd.ac.id/index.php/branding/article/view/55723. Acesso em: 3 aug. 2026.