SAEFUDIN, Iing. THE SHIFT FROM CONVENTIONAL MARKETING COMMUNICATIONS TO NEW MEDIA IN THE DIGITAL ERA. Branding: Jurnal Manajemen dan Bisnis, [S. l.], v. 4, n. 2, p. 53–61, 2025. DOI: 10.15575/jb.v4i2.56516. Disponível em: https://journal.uinsgd.ac.id/index.php/branding/article/view/56516. Acesso em: 24 jun. 2026.