RUPIANTI, Reni; UTOMO, Hardian Dwi; ADILLA, Nur’; MEISAROH, Firda. AUTHENTICITY OR PROMOTIONAL CONTENT? THE INFLUENCE OF USER-GENERATED CONTENT AND CONTENT WRITING ON CUSTOMER ENGAGEMENT IN MALANG COFFEE SHOP. Branding: Jurnal Manajemen dan Bisnis, [S. l.], v. 5, n. 1, p. 105–114, 2026. DOI: 10.15575/jb.v5i1.57383. Disponível em: https://journal.uinsgd.ac.id/index.php/branding/article/view/57383. Acesso em: 11 jul. 2026.