WICAKSONO, Muhamad Wahyu; KARAMANG, Ezra; KAMIL, Iqbal Insanul. THE INFLUENCE OF PRODUCT, PRICE, AND LOCATION ON STUDENTS’ DECISIONS IN CHOOSING HIGHER EDUCATION INSTITUTIONS: A STUDY OF UNIVERSITIES WITH "GOOD" ACCREDITATION IN BANDUNG. Branding: Jurnal Manajemen dan Bisnis, [S. l.], v. 5, n. 1, p. 155–166, 2026. DOI: 10.15575/jb.v5i1.58027. Disponível em: https://journal.uinsgd.ac.id/index.php/branding/article/view/58027. Acesso em: 3 aug. 2026.