RAHARJA , Arif Budi. THE INFLUENCE OF STRATEGIC MANAGEMENT AND ORGANIZATIONAL BEHAVIOR ON ORGANIZATIONAL PERFORMANCE IN THE HOTEL SERVICE INDUSTRY. Branding: Jurnal Manajemen dan Bisnis, [S. l.], v. 5, n. 2, p. 34–44, 2026. DOI: 10.15575/jb.v5i2.58409. Disponível em: https://journal.uinsgd.ac.id/index.php/branding/article/view/58409. Acesso em: 12 aug. 2026.