FEBRIANTI, Adelia; ARMANIAH, Henny. EXAMINING THE EFFECTS OF CUSTOMER ENGAGEMENT AND BRAND AWARENESS ON PURCHASE DECISIONS FOR WARDAH PRODUCTS AMONG TIKTOK SHOP USERS IN TANGERANG CITY. Branding: Jurnal Manajemen dan Bisnis, [S. l.], v. 5, n. 2, p. 166–177, 2026. DOI: 10.15575/jb.v5i2.58748. Disponível em: https://journal.uinsgd.ac.id/index.php/branding/article/view/58748. Acesso em: 11 sep. 2026.