AYUNINGSIH, Alya Rahmah; PRAPASKAH, Adhi. PENGARUH SOCIAL PRESENCE TERHADAP IMPULSIVE BUYING BEHAVIOR MELALUI FLOW STATE PADA GENERASI Z PENGGUNA TIKTOK LIVE DI JABODETABEK. Branding: Jurnal Manajemen dan Bisnis, [S. l.], v. 5, n. 2, p. 178–192, 2026. DOI: 10.15575/jb.v5i2.58857. Disponível em: https://journal.uinsgd.ac.id/index.php/branding/article/view/58857. Acesso em: 11 sep. 2026.