ROSALIN, Sovia; ABRORY, Azna; RAHAYU, Karisma Sri; DRIAN, Mohammad Novan A; SUPRIYADI, Rachmat Anggara; RESTENDY, Mochammad Sinung. FROM DIGITAL TRANSACTIONS TO BUSINESS RESILIENCE: EXPLORING POS TECHNOLOGY, DATA-DRIVEN DECISION-MAKING, AND DIGITAL LITERACY AMONG MSMES. Branding: Jurnal Manajemen dan Bisnis, [S. l.], v. 5, n. 1, p. 185–200, 2026. DOI: 10.15575/jb.v5i1.60542. Disponível em: https://journal.uinsgd.ac.id/index.php/branding/article/view/60542. Acesso em: 12 nov. 2026.