[1]
R. Rupianti, H. D. Utomo, N. Adilla, and F. Meisaroh, “AUTHENTICITY OR PROMOTIONAL CONTENT? THE INFLUENCE OF USER-GENERATED CONTENT AND CONTENT WRITING ON CUSTOMER ENGAGEMENT IN MALANG COFFEE SHOP”, Branding: JBM, vol. 5, no. 1, pp. 105–114, Jul. 2026.