Wicaksono, Muhamad Wahyu, et al. “THE INFLUENCE OF PRODUCT, PRICE, AND LOCATION ON STUDENTS’ DECISIONS IN CHOOSING HIGHER EDUCATION INSTITUTIONS: A STUDY OF UNIVERSITIES WITH ‘GOOD’ ACCREDITATION IN BANDUNG”. Branding: Jurnal Manajemen Dan Bisnis, vol. 5, no. 1, July 2026, pp. 155-66, doi:10.15575/jb.v5i1.58027.