Febrianti, Adelia, and Henny Armaniah. “EXAMINING THE EFFECTS OF CUSTOMER ENGAGEMENT AND BRAND AWARENESS ON PURCHASE DECISIONS FOR WARDAH PRODUCTS AMONG TIKTOK SHOP USERS IN TANGERANG CITY”. Branding: Jurnal Manajemen dan Bisnis 5, no. 2 (September 2, 2026): 166–177. Accessed September 11, 2026. https://journal.uinsgd.ac.id/index.php/branding/article/view/58748.