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  • THE IMPACT OF THE BOYCOTT MOVEMENT ON ISRAELI PRODUCTS ON BRAND PERCEPTION AMONG MUSLIM CONSUMERS: AN ANALYSIS OF BRAND IMAGE AND CUSTOMER LOYALTY

    Andyan Pradipta Utama,  Universitas Mercu Buana Jakarta,  Indonesia
    John Christianto Simon,  STFT INTIM Makassar,  Indonesia
    Fitri Nurlaela,  Politeknik Praktisi Bandung,  Indonesia
    Iskandar iskandar,  Universitas Almuslim Bireuen Aceh,  Indonesia
    Andi Asy'hary J. Arsyad,  Universitas Pejuang Republik Indonesia Makassar,  Indonesia
    2023-12-19
    DOI : 10.15575/jb.v2i2.31922 Abstract View : 29 PDF downloads: 117
    DOI: https://doi.org/10.15575/jb.v2i2.31922
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