Manajemen Komunikasi Marketing LAZISNU Kota Bandung


Agi M. Abdul Ghani(1*)

(1) Pengurus Cabang Nahdatul Ulama Kota Bandung, Indonesia
(*) Corresponding Author

Abstract


This study aims to analyze communication management of LAZISNU Bandung to encourage people in handing over charity, management activities undertaken by LAZISNU city, and management LAZISNU in distributing money to the charity (mustahiq). The method used in this study is a phenomenological method, using a qualitative approach. In collecting data techniques this study uses interview, observation, literature review and assessment documentation. The results of this study indicate that the use of communications LAZISNU Bandung to attract people's trust, using two models of communication and marketing, which is the above line and the below line. Event management is performed by lazisnu Bandung already run well, including planning, organizing, monitoring, and NU Skill, NU Preneur, NU Smart, dan NU Care.


Keywords


Management; Communication; Marketing

Full Text:

PDF


DOI: https://doi.org/10.15575/cjik.v1i1.1211

Refbacks

  • There are currently no refbacks.


Copyright (c)

Creative Commons License

Communicatus: Jurnal Ilmu Komunikasi is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

View My Stat View MyStat