Innovative Educational Broadcasting: UGTV's Influence on Gunadarma Students and the Wider Community

Authors

  • Edy Prihantoro Universitas Gunadarma
  • Noviawan Rasyid Ohorella Universitas Gunadarma
  • Muhammad Adnan Pitchan Universitas Kebangsaan Malaysia
  • Nikolas Ferdinand Universitas Gunadarma

DOI:

https://doi.org/10.15575/cjik.v8i1.35701

Keywords:

UGTV, Educational Content, Students, Society

Abstract

Television remains a medium for delivering information and entertainment, to communities, particularly in areas with unequal access to the internet, so television becomes their primary source. This study aimed to explore how UGTV is utilized to deliver educational content to students of Gunadarma University and the wider community. Using a qualitative method with a constructivist paradigm, this study was grounded in the Media Ecology Theory. Data were collected through observation, in-depth interviews, documentation, and literature studies. The findings revealed that UGTV, as an educational digital television platform, effectively provides academic and innovative content useful for the community, particularly students. The contents are produced and packaged to be informative and appealing to the community.

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Published

2024-06-29

Issue

Vol. 8 No. 1 (2024): Communicatus: Jurnal Ilmu Komunikasi

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Articles

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