OPTIMIZATION OF THE HALAL INDUSTRY SECTOR: THE POTENTIAL OF HALAL MEDIA AND ENTERTAINMENT IN INDONESIA

Authors

  • Listia Andani Manajemen Mutu Halal, Universitas Siliwangi https://orcid.org/0000-0002-6289-309X
  • Hamdan Fathoni Manajemen Keuangan Syariah, Sekolah Tinggi Ilmu Ekonomi dan Bisnis Syariah NU Garut
  • Irdan Nurdiansyah Manajemen Keuangan Syariah, UIN Sunan Gunung Djati Bandung

DOI:

https://doi.org/10.15575/fjsfm.v5i1.31112

Keywords:

Halal Consumer Trends, Halal Entertainment, Halal Industry, Halal Media

Abstract

 This research examines efforts to optimize the halal industry sector in Indonesia, with a particular focus on the potential of halal media and entertainment. The significant growth of the halal industry market presents a substantial opportunity for Indonesia, a nation with a predominantly Muslim population. A qualitative descriptive method is employed to investigate strategies for leveraging the potential of halal media and entertainment in Indonesia. The research emphasizes the analysis of relevant data related to the topic, aiming to enhance the appeal and contribution of the halal media and entertainment sector through a literature review approach.  By conducting an in-depth analysis of consumer trends and industry developments, this study provides a comprehensive perspective on the opportunities and challenges in the development of halal media and entertainment. Special attention is given to regulatory and promotional strategies to maximize the potential of this sector. The findings of this research are anticipated to offer practical guidance for stakeholders in the halal industry, with the objective of reinforcing Indonesia's position as a leader in the global halal industry. The implications of this study include the development of more effective strategies to increase public awareness and industry participation, as well as providing a foundation for policy development that supports the sustainable growth of the halal media and entertainment sector in Indonesia.

References

Adlini, M. N., Dinda, A. H., Yulinda, S., Chotimah, O., & Merliyana, S. J. (2022). Metode Penelitian Kualitatif Studi Pustaka. Edumaspul: Jurnal Pendidikan, 6(1), 974–980. https://doi.org/10.33487/edumaspul.v6i1.3394

Amiruddin, M. M. (2022). Critical Review on Sharia Regulation of Halal Tourism and Its Contribution to Creative Economies. Mazahibuna, 4(1), 195–211. https://doi.org/10.24252/mh.vi.33522

Annur, C. M. (2022). Daftar Film Indonesia Terlaris Tahun 2022, Mana Favoritmu? Katadata Media Network.

Aulia, T. N., & Masduki, A. (2023). Bahaya Digital Fatigue pada Kesehatan Mental: Analisis Singkat Perspektif Rhenald Kasali. Literaksi: Jurnal Manajemen Pendidikan, 01(01), 30–33.

Azam, A., E, M. S., & ASRI., M. (2020). Global Halal Industry: Realities and Opportunities Ethics. International Journal of Islamic Business, 5(1), 47.

Darmawan, D. (2020). Belajar Islam Bersama “Omar & Hana.†Republika. https://www.republika.id/posts/4589/belajar-islam-bersama-omar-hana

Datanesia. (2023). Pasar Halal yang Menggiurkan. Datanesia. https://datanesia.id/pasar-halal-yang-menggiurkan/

Dinar Standard. (2022). State of the Global Islamic Economy Report: Unlocking Opportunity. State of the Global Islamic Economy Report 2020/21, 4–202. https://haladinar.io/hdn/doc/report2018.pdf

Dwiputranti, M. I. (2020). Pengembangan Model Bisnis Halal Logistik Transportasi Berbasiskan Business Model Canvass (BMC). Competitive, 15(2), 115–128. https://doi.org/10.36618/competitive.v15i2.917

Febrian, Y. C. M. D., & Hadi, S. N. (2023). QS. Al-Maidah Ayat 88:Urgensi Konsep Makanan Halal Untuk Konsumsi Masyarakat. Jurnal Ayat Dan Hadits Ekonomi, 2, 1–6.

Harmoko, I. (2022). Optimalisasi Industri Halal di Indonesia Melalui Pendekatan Strategis Distinctive Competence. Reinforce: Journal of Sharia Management, 1(2), 105–121. https://doi.org/10.21274/reinforce.v1i2.6439

Hikmat, M. M., Wahyudin, A., Hidayat, A. A., Sarbini, A., Budiana, & Santana, S. (2019). Aktualisasi Kearifan Lokal dalam Digitalisasi Penyiaran Indonesia. Komisi Penyiaran Indonesia Daerah Jawa Barat 2019.

Langga, F. H., Ahmad, H. A., & Mansoor, A. Z. (2020). Representasi Islami dalam Animasi “Nussa†Sebagai Media Pembelajaran untuk Anak. Rekam, 16(2), 125–133. https://doi.org/10.24821/rekam.v16i2.3612

Madani, H. R. (2021). Implementasi Penggunaan Kecerdasan Buatan Pada Industri Fintech Syariah. Jurnal Geuthèë: Penelitian Multidisiplin, 4(3), 128. https://doi.org/10.52626/jg.v4i3.121

Mahardika, R. (2020). Strategi Pemasaran Wisata Halal. Mutawasith: Jurnal Hukum Islam, 3(1), 65–86. https://doi.org/10.47971/mjhi.v3i1.187

Mahdi, M. I. (2022). 8 Film Indonesia Ini Paling Banyak Ditonton pada 2021. Dataindonesia.Id. https://dataindonesia.id/varia/detail/8-film-indonesia-ini-paling-banyak-ditonton-pada-2021

Mubarok, F. S. (2022). Pemanfaatan New Media Untuk Efektivitas Komunikasi Di Era Pandemi. Jurnal Ilmiah Komunikasi Makna, 10(1), 28. https://doi.org/10.30659/jikm.v10i1.20302

Mustaqim, D. Al. (2023). Strategi Pengembangan Pariwisata Halal Sebagai Pendorong Ekonomi Berkelanjutan Berbasis Maqashid Syariah. AB-JOIEC: Al-Bahjah Journal of Islamic Economics, 1(1), 26–43.

Nasreddin, A. J. (2022). The Muslim 500: The World’s Most Muslim 2022. In The Royal Islamic Strategic Studies Centre 20.

Oebaidillah, S. (2023). Penonton Film Indonesia di Bioskop pada 2022 Mencapai 54 Juta Orang. Media Indonesia. https://mediaindonesia.com/humaniora/548410/penonton-film-indonesia-di-bioskop-pada-2022-mencapai-54-juta-orang

Puspa, A. (2023). 2025, Indonesia Jadi Konsumen Produk Halal Terbesar di Dunia. Media Indonesia. https://mediaindonesia.com/ekonomi/610490/2025-indonesia-jadi-konsumen-produk-halal-terbesar-di-dunia

Rantung, R. C., & Maharani, D. (2023). Deretan Film Indonesia 2023 Tembus Satu Juta Penonton. Kompas.Com. https://www.kompas.com/hype/read/2023/09/29/105950366/deretan-film-indonesia-2023-tembus-satu-juta-penonton?page=all

Rayendra, P. (2023). Hari Film Nasional 2023: Ini 7 Film Indonesia Bertema Islami Peraih Jutaan Penonton, Cocok Ditonton Ulang Saat Ramadhan. Liputan6. https://www.liputan6.com/showbiz/read/5247086/hari-film-nasional-2023-ini-7-film-indonesia-bertema-islami-peraih-jutaan-penonton-cocok-ditonton-ulang-saat-ramadhan

Reserve, M. (2021). Local Animation Studios to Represent Malaysia at Expo 2020 Dubai. The Malaysian Reserve. https://themalaysianreserve.com/2021/12/27/local-animation-studios-to-represent-malaysia-at-expo-2020-dubai/

Rohmah, N. N. (2020). Media Sosial Sebagai Media Alternatif Manfaat dan Pemuas Kebutuhan Informasi Masa Pandemik Global Covid 19 (Kajian Analisis Teori Uses And Gratification). Al-I’lam; Jurnal Komunikasi DanPenyiaran Islam, 4(1), 1–16.

Saputri, oktoviaana banda. (2020). PEMETAAN POTENSI INDONESIA SEBAGAI PUSAT INDUSTRI HALAL DUNIA. Masharif Al-Syariah, 5(5), 23–38.

Sari, I. W. (2022). Analisis Pesan Dakwah dalam Tayangan Kartun Omar dan Hana. At Tabsyir Jurnal Komunikasi Penyiaran Islam IAIN Kudus, 9(1), 73–88.

Sari, R. P. (2021). Peran Media Komunikasi Digital Pada Pola Komunikasi Guru dan Murid. Avant Garde, 9(1), 100. https://doi.org/10.36080/ag.v9i1.1326

Saumantri, T. (2022). Perilaku Bermedia Sosial di Era Pandemi Covid 19. Edueksos : Jurnal Pendidikan Sosial Dan Ekonomi, XI(1), 81–92.

Setyaningsih, R. P. (2022). Isu Halal Internasional dan Regional. Jurnal Kajian Wilayah, 12(1), 121. https://doi.org/10.14203/jkw.v12i1.869

Sugiono, S. (2020). Industri Konten Digital dalam Perspektif Society 5.0. Jurnal Ilmu Pengetahuan Dan Teknologi Komunikasi, 22(2), 175–191. http://dx.doi.org/10.33164/iptekkom.22.2.2020.175-191

Sugiyono. (2019). Metode Penelitian Kuantitatif, Kualitatif, dan R&D (1st ed.). Alfabeta.

Sukatendel, R., & Sitepu, J. (2022). Etika Media Baru dalam Era Industri 4.0. JURNAL SOCIAL OPINION: Jurnal Ilmiah Ilmu Komunikasi, 7(2), 96–107.

Utami, F., Sarifa, S., & Fadilah, S. N. (2021). Peluang dan Tantangan Industri Media dan Hiburan Halal di Indonesia: Kajian Kelembagaan dari Sudut Pandang Produk Hukum di Indonesia. DJIEB: Diponegoro Journal of Islamic Economics and Business, 1(4), 238–249.

Utami, S. P., & Harianto, Y. A. (2021). Da’wa Critical Discourse Analysis in the Omar and Hana Cartoon Film on “Alalala Rajuâ€Â Episode. KOMUNIKA: Jurnal Dakwah Dan Komunikasi, 15(1), 55–69. https://doi.org/10.24090/komunika.v15i1.4493

Wiratama, B. F., & Safitri, Z. (2023). Is Islamic Economy as that Green? Al-Muzara’Ah, 11(1), 103–118. https://doi.org/10.29244/jam.11.1.103-118

Downloads

Published

2024-06-25

Issue

Vol. 5 No. 1 (2024): Finansha: Journal of Sharia Financial Management

Section

Articles

License

Authors who publish with this journal agree to the following terms:

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).