Phukhang P. THE INTERPLAY BETWEEN E-COMMERCE OPTIMIZATION, CONSUMER TRUST, AND IMPULSIVE BUYING IN THAILAND: A COMPREHENSIVE ANALYSIS. FJSFM [Internet]. 2024 Jun. 26 [cited 2025 Dec. 6];5(1):72-83. Available from: https://journal.uinsgd.ac.id/index.php/finansha/article/view/36420