Ilmu Dakwah: Academic Journal for Homiletic Studies
Ilmu Dakwah: Academic Journal for Homiletic Studies is an academic journal published twice annually (June-December) by Dakwah and Communication Faculty of UIN Sunan Gunung Djati Bandung in cooperation with Asosiasi Profesi Dakwah Indonesia (APDI). This journal publishes original researches in multi concepts, theories, perspectives, paradigms and methodologies on da'wah studies related to social and cultural context in Indonesia. The study focus of Ilmu Dakwah: Academic Journal for Homiletic Studies are (but not limited to): Islamic communication/public speaking (Tabligh) Islamic counseling (Irsyad ) Da'wah management (Tadbir) Islamic community development (Tamkin). Every received article should follow Author guideline. Any submitted paper will be reviewed by reviewers. Review process employs Double-blind Review that the reviewer does not know the identity of the author, and the author does not know the identity of the reviewers. Ilmu Dakwah: Academic Journal for Homiletic Studies has become a CrossRef Member since the year 2016. Therefore, all articles published by Ilmu Dakwah: Academic Journal for Homiletic Studies will have unique DOI number. Ilmu Dakwah: Academic Journal for Homiletic Studies has been accredited by The Ministry of Education and Culture, Republic of Indonesia as an academic journal in Sinta 2 (SK Dirjen Penguatan Riset dan Pengembangan Kemristekdikti No.34/E/KPT/2018) valid for 5 years ISSN: 2548-8708 (online) ISSN: 1693-0843 (print) DOI: 10.15575/idajhs URL: http://journal.uinsgd.ac.id/index.php/idajhs/index
Faculty of Da'wah and Communication, UIN Sunan Gunung Djati, Bandung
Authors who publish articles in Ilmu Dakwah: Academic Journal for Homiletic Studies agree to the following terms: Authors retain copyright of the article and grant the journal right of first publication with the work simultaneously licensed under a CC-BY-SA or The Creative Commons AttributionShareAlike License. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
Digital Da'wah and the Social Construction of Marriage: A Netnographic Study of #MarriageIsScary and #MarriageIsNotScary Discourses Among Indonesian Muslim Netizens on Instagram
This study examines how digital da'wah spaces on Instagram shape the social construction of marriage among Indonesian Muslim netizens. Drawing on Berger and Luckmann's theory of the social construction of reality, this study analyzes how the competing hashtags #MarriageIsScary and #MarriageIsNotScary function as informal Islamic communication (tabligh) channels that negotiate new meanings of marriage in the digital public sphere. Data were collected from 10 prominent influencer accounts and 1,000 netizen comments using a netnographic approach, then analyzed through Voyant Tools over the period of October 2025 to April 2026. The findings reveal two divergent discursive positions: the #MarriageIsScary discourse frames marriage as a high-risk institution that is no longer an obligatory life milestone, while the #MarriageIsNotScary discourse reframes marriage as a deliberate and selective life choice grounded in personal readiness and spiritual maturity. Despite their opposing stances, both discourses converge on shared values of self-governance, mental health, and individual happiness — reflecting a broader shift in how young Indonesian Muslims negotiate Islamic family ideals against contemporary social pressures. This study concludes that Instagram has emerged as a significant informal da'wah platform where Islamic values related to marriage and family are publicly contested, reinterpreted, and disseminated. The findings carry practical implications for Islamic counseling (irsyad) practitioners and da'wah communicators in addressing shifting marital attitudes among the younger Muslim generation.
Copyright (c) 2026 Rhafidilla Vebrynda, Dzar Al Banna, Twediana Budi Hapsari https://creativecommons.org/licenses/by-sa/4.0
Da'i Credibility and Religious Authority Negotiation in Habib Jindan's Instagram Da'wah
This study examines the construction of da'i credibility and the negotiation of religious authority in Habib Jindan's digital da'wah practices on Instagram. Grounded in Hovland's credibility theory, digital religious authority theory, and the framework of Islamic da'wah elements, this qualitative research employs content analysis of 20 selected posts from the Instagram account @alhabibjindan, which has approximately 1.3 million followers. Data were collected through non-participant observation of content, captions, and audience comments. The analysis focuses on three dimensions of credibility: trustworthiness, expertise, and attractiveness. The findings show that Habib Jindan constructs digital credibility through consistent religious messages, transparent identity representation, contextual Islamic explanations, empathetic communication styles, and symbolic religious visualizations. Trustworthiness is reflected in the consistency between messages and practices, expertise appears through the use of Qur'anic and hadith references contextualized to contemporary issues, while attractiveness is built through humanistic language, emotional engagement, and authentic visual presentation. This study also finds that the adaptation of traditional habaib authority into Instagram's platform logic creates a negotiation between religious depth and digital accessibility. Religious authority is influenced not only by sanad and scholarly recognition, but also by digital symbolic capital such as followers and engagement. Theoretically, this research contributes to digital da'wah studies through the concept of da'i credibility construction, while practically offering insights for developing adaptive and ethical da'wah strategies in social media environments.
Copyright (c) 2026 Arief Ajie Pamungkas Emnoor, Agus Riyadi, Awaludin Pimay https://creativecommons.org/licenses/by-sa/4.0
Artificial Intelligence Utilization in Supporting Da'wah Bil Kitabah Competency Among Islamic Communication and Broadcasting Students at UIN Sumatera Utara
This study aims to analyze the use of artificial intelligence (AI) to support the da'wah bil kitabah competence of students of the Islamic Communication and Broadcasting (KPI) program at the Faculty of Da'wah and Communication. This study used a qualitative, descriptive approach, using data collection techniques such as in-depth interviews, observation, and documentation. The research informants were KPI students selected purposively. The results indicate that students are generally familiar with and use AI in academic activities, such as preparing assignments and searching for references. However, the use of AI in the context of da'wah bil kitabah remains relatively low. This is due to low interest and confidence in writing, the dominance of the oral da'wah paradigm, and a lack of encouragement from the academic environment. The findings of this study indicate a gap between the potential of AI as a writing aid and the reality of its use in da'wah bil kitabah activities. Therefore, strategic efforts are needed to increase student awareness and integrate technology into da'wah learning so that da'wah bil kitabah competence can develop optimally and be relevant to the digital era.
Copyright (c) 2026 Anggun Dwi Nanda Nasution, Rubino Rubino, Hasnun Jauhari Ritonga https://creativecommons.org/licenses/by-sa/4.0
Negotiating Da'i Authority in the Digital Da'wah Landscape from Perspectives of Da'wah Management Students
This study aims to explore how Da’wah Management students interpret, assess, and form religious authority criteria for da’i figures in the digital era. The change in the da’wah ecosystem from institutional space to digital space causes an epistemic shift in the construction of religious authority. This study departs from the lack of studies that specifically examine how young audiences, in this case university students, confirm da’i authority through participatory mechanisms in social media such as YouTube, TikTok, and Instagram. Using a qualitative approach with a descriptive-narrative method, data were obtained from twelve students of the Da’wah Management Study Programme through an open-ended questionnaire distributed online. The analysis was conducted using the Miles and Huberman model which includes the stages of data condensation, data presentation, and conclusion drawing. The results showed that da’i authority is formed mediatically, affectively, and interactively. Students view da’i as the main figure who not only conveys religious teachings, but also acts as a spiritual counsellor and moral guardian. Criteria for da’i authority include depth of Islamic knowledge, relevant communication style, personal consistency, and ethics in delivery. This research confirms that in the digital context, religious authority is no longer static or hierarchical, but is formed through a dynamic relationship between credibility, digital performativity, and active selection by an increasingly religiously literate audience.
Copyright (c) 2026 Ivan Sunata, Nurus Shalihin, Awis Karni, Irta Sulastri, Hariya Toni https://creativecommons.org/licenses/by-sa/4.0
Da'wah Communication and Inclusive Campaign Strategies in the 2024 Semarang Mayoral Election
Semarang is sociologically populated by a Muslim majority, but geopolitically, historically, it is known as a strong base for the nationalist group (PDIP). This unique contradiction demands that political actors formulate adaptive campaign strategies for the 2024 Semarang mayoral election. This study aims to analyze the winning strategies implemented by candidates to capture Muslim voters without negating the nationalist cultural identity of Semarang residents. This study aims to analyze the campaign methods and strategies that significantly influenced the victory in the 2024 local election in Semarang City. This research employs a qualitative approach with Semarang City as the research locus. Data were collected through interviews, observation, and documentation. The collected data were analyzed using the interactive analysis model proposed by Miles and Huberman, which consists of data reduction, data display, and conclusion drawing. The findings indicate that the victory of Agustina-Iswar was influenced by several key factors, including the strength of political party machinery, the candidate’s personal figure and political charisma, support from volunteers and the community, direct engagement activities with the public such as market visits, group exercise activities, and visits to micro, small, and medium enterprises, outreach and relationship-building with Islamic religious leaders (kiai and ulama) in Semarang City, as well as pro-people policy programs, such as the provision of operational assistance amounting to IDR 25 million per neighborhood unit (RT) per year.
Copyright (c) 2026 Novia Maria Ulfah, Abu Hapsin, Puji Lestari, Moch Parmudi, Wahid Abdulrahman https://creativecommons.org/licenses/by-sa/4.0
Reconstructing Da’wah Management in Hajj Manasik Guidance as an Adaptive Model of Religious Moderation Education
The Hajj pilgrimage functions as the world’s largest laboratory of religious moderation, yet empirical evidence reveals a significant paradox: highly educated pilgrims (bachelor’s degree holders) and civil servants demonstrate greater resistance to religious moderation than other groups. This study aims to reconstruct da’wah management within the Hajj manasik (ritual guidance) system to develop a more adaptive framework capable of engaging critical groups while preventing tendencies toward ghuluw (religious excessiveness). Employing a qualitative case study approach focused on the 2023 Hajj implementation, data were collected through in-depth interviews with 18 informants comprising Hajj guidance officers, KBIHU (Kelompok Bimbingan Ibadah Haji dan Umrah) administrators, pilgrims, and ulama curriculum consultants, supplemented by participatory observation and documentation analysis. Data were analyzed using Miles, Huberman, and Saldaña’s interactive model. Findings indicate that effective reconstruction of da’wah management entails six strategic dimensions: (1) dialogical andragogy replacing doctrinal instruction; (2) fiqh al-awlawiyat (jurisprudence of priorities) integration into the core curriculum; (3) institutionalization of moderation through KBIHU structures; (4) gender- and occupation-sensitive facilitation approaches; (5) field-level prevention of ghuluw at critical ritual stages; and (6) transformation of guides from lecturers into moderation facilitators. This model serves as a strategic blueprint for Hajj guidance policy standardization toward 2026, demonstrating that effective da’wah management must shift from knowledge transfer toward behavioral engineering through internalization of wasathiyah (moderate) values.
Copyright (c) 2026 Ade Marpudin, Yedi Purwanto, Andrew Hariyoga, Muhammad Nurbadruddin https://creativecommons.org/licenses/by-sa/4.0
Cultural-Based Da'wah Communication Through Dalihan Na Tolu in Strengthening Islamic Values among the Padangsidimpuan Community
The advancement of globalization and the gradual decline in adherence to local cultural values have posed significant challenges to the internalization of Islamic values within society, particularly in Padangsidimpuan. Conventional da'wah approaches that lack contextual sensitivity often result in the ineffective transmission of religion, thereby necessitating strategies that integrate Islamic teachings with local cultural messages wisdom. This study aims to examine the cultural-based da'wah communication approach through Dalihan Na Tolu in strengthening Islamic values within the community. This research adopts a qualitative method with a case study design, employing indepth interviews, observations, and documentation, which are analyzed using the Miles and Huberman interactive model. The findings indicate that Dalihan Na Tolu serves as an effective communication medium due to its congruence with Islamic values, supported by the influential role of traditional leaders and the use of culturally embedded symbols. Consequently, a culturally grounded da'wah approach is demonstrated to enhance both the acceptance and the internalization of Islamic values in a contextual and sustainable manner.
Copyright (c) 2026 Agus Salim Lubis https://creativecommons.org/licenses/by-sa/4.0
Digital Da'wah Production as a Transformative Learning Model of Islamic Communication Literacy at Darullughah Wadda'wah Islamic Boarding School
The rapid development of digital platforms has opened new avenues for Islamic da'wah (Islamic preaching), but few studies have examined how Islamic boarding schools (pesantren) systematically integrate digital content production into their pedagogical framework. This study investigates the digitalization of Islamic da'wah and its impact on the Islamic literacy of students at the Darullughah Wadda'wah Islamic Boarding School (DALWA), Bangil, Pasuruan, East Java, Indonesia. Using a qualitative-descriptive approach, data were collected through in-depth interviews, participant and non-participatory observation, and documentation. Purposive sampling was applied to select eight key informants: production team leaders, division managers, and student content creators. The findings reveal three interrelated dimensions: (1) students actively participate in digital da'wah production across the organization's seven divisions, involving 101 core team members and reaching approximately 50% of the total population of 17,000 students as content contributors; (2) involvement in short films, podcasts, and short videos fosters multidimensional competencies, including public speaking, digital literacy, creative content planning, and Islamic scripture research skills; and (3) digital da'wah practices significantly improve Islamic literacy through deeper engagement with classical texts (kitab kuning), better selection of information from authoritative Islamic sources, and stronger internalization of Islam values. This research shows that Islamic boarding school-based digital da'wah functions as a transformative educational model that bridges traditional Islamic religious knowledge with contemporary media culture, and offers a framework that can be emulated by other Islamic educational institutions.
Copyright (c) 2026 Nadiyah Afafah Hamid, Sabena Gaos Patianansah, Mokhammad Syaifudin https://creativecommons.org/licenses/by-sa/4.0
Da'wah Communication and Electoral Strategy PKS's Political Identity Transformation as an Open Party (2009–2024)
Studies on the Prosperous Justice Party (PKS) have generally focused on ideology, da’wah movements, and electoral behavior, but have not specifically examined how PKS constructs its identity as an “open party” through long-term political communication strategies in Indonesia’s plural democratic context. In addition, comparative discussions on the transformation of Islamic political communication in contemporary Muslim democracies remain limited. This study aims to analyze the transformation of PKS political communication in building its identity as an open party during the 2009–2024 period. This research employs a qualitative case study approach using in-depth interviews, documentation, and literature review. Data were collected from PKS elites, active cadres, former cadres, and political observers, then analyzed using the interactive model of Miles and Huberman. The study applies Spiral of Silence theory, political marketing, and Islamic party typology to understand the relationship between ideological identity, public opinion, and electoral strategy. The findings reveal that PKS developed a dual communication strategy consisting of external communication that is moderate, inclusive, and populist to attract broader voters, alongside internal communication based on tarbiyah to maintain ideological loyalty among cadres. PKS transformed its political branding through slogans, digital campaigns, visual symbols, and populist issues such as welfare, anti-corruption, and public services, while simultaneously preserving Islamic moral narratives and solidarity with Palestine as ideological markers. These findings demonstrate that PKS did not abandon its Islamist identity but strategically adapted its communication to changing public opinion and democratic competition. This article contributes theoretically by showing that contemporary Islamic parties combine electoral pragmatism with ideological consolidation through hybrid political communication strategies within democratic systems.
Copyright (c) 2026 Akhmad Zidni Mubarok https://creativecommons.org/licenses/by-sa/4.0
Religious Development in the Digital Era: An Analysis of Public Interest in the Faculty of Da'wah and Communication Studies
This study aims to analyze religious development based on public interest in the Faculty of Da’wah and Communication Studies (FDIK) in the digital era. The research employs a quantitative approach using a survey technique targeting members of the public who have an interest in digitally based religious activities. The main variables include public perceptions, trust, interest, and intention toward FDIK as a center for the development of digital da’wah. The results indicate that public interest in FDIK falls within the high category, with mean scores exceeding 3.20 across all indicators. Perception and trust are shown to have a positive and significant influence on public interest, which subsequently encourages individuals’ intentions to participate in digital religious activities developed by FDIK. The findings further reveal that these two variables explain 64% of the variance in public interest, thereby demonstrating the relevance of Diffusion of Innovation Theory, Institutional Image, the Theory of Reasoned Action, and the Theory of Planned Behavior in understanding the dynamics of digital da’wah development. Overall, this study concludes that FDIK has strong prospects as a modern, adaptive, and community-oriented center for digital da’wah in the technological era. This research is expected to serve as positive scholarly literature in increasing student enrollment at the Faculty of Da’wah and Communication Studies, UIN Syekh Ali Hasan Ahmad Addary Padangsidimpuan.
Copyright (c) 2026 Esli Zuraidah Siregar, Anas Habibi Ritonga, Nurharisyah Hasibuan, Masrul Efendi Umar Harahap, Nur Hasanah Hasibuan, Khairul Anwar https://creativecommons.org/licenses/by-sa/4.0
The Brain Rot Phenomenon among Generation Z and Its Implications for Da’wah Communication Practices in the Digital Era
The rapid development of digital technology has transformed Generation Z’s interpersonal communication patterns, particularly through the intensive consumption of short-form digital content. This condition has contributed to the emergence of the brain rot phenomenon, referring to cognitive decline caused by excessive exposure to repetitive and superficial digital content. This study aims to analyze the phenomenon of brain rot among Generation Z and its implications for da’wah communication practices in the digital era, focusing on interpersonal communication dynamics in the Luwu Raya region. This study employed a qualitative method using a descriptive phenomenological approach to explore the experiences, meanings, and communication behaviors of Generation Z. Data were collected through in-depth interviews and observations involving Generation Z individuals aged 17–28 years who actively use social media platforms, including TikTok, Instagram, and YouTube. Data analysis was conducted using thematic analysis. The findings reveal three major dimensions affected by the brain rot phenomenon: focal power dynamics, empathy level analysis, and response analysis. The study indicates that brain rot contributes to declining communication focus, reduced empathy, superficial interactions, and instant communication patterns, posing challenges to interpersonal da’wah communication, which requires reflective, empathetic, and meaningful dialogue. Therefore, adaptive and contextual da’wah communication strategies are needed to maintain the effectiveness of religious messages among Generation Z in the digital era.
Copyright (c) 2026 Rafika Rafika, Edhy Rustan, Efendi P, Muhaemin Muhaemin https://creativecommons.org/licenses/by-sa/4.0