Lovia Nurfaizi; Haditsa Nabila; Vina Akmalia; Muhammad Farrel Alfatih Alwin4; Akbar Riskal Amani; Aldriantara Sofyan. SOCIAL MEDIA MARKETING STRATEGIES: UNVEILING THE ROLE OF VALUE EQUITY AND BRAND EQUITY IN SHAPING PURCHASE INTENTION. Jurnal Ilmiah Manajemen 2026, 7, 56-66.