HONG, Joni; TJ, Hery Winoto; PURNAMA, Eka Desy. PENGARUH BRAND AWARENESS DAN BRAND LOYALTY TERHADAP BRAND EQUITY YANG DIMEDIASI CUSTOMER EXPERIENCE: STUDI PIPA PVC MEREK VINILON PADA TOKO BAHAN BANGUNAN AREA TANGERANG. KOMITMEN: Jurnal Ilmiah Manajemen, [S. l.], v. 4, n. 2, p. 286–296, 2023. DOI: 10.15575/jim.v4i2.32341. Disponível em: https://journal.uinsgd.ac.id/index.php/komitmen/article/view/32341. Acesso em: 6 dec. 2025.