LOVIA NURFAIZI; HADITSA NABILA; VINA AKMALIA; MUHAMMAD FARREL ALFATIH ALWIN4; AKBAR RISKAL AMANI; ALDRIANTARA SOFYAN. SOCIAL MEDIA MARKETING STRATEGIES: UNVEILING THE ROLE OF VALUE EQUITY AND BRAND EQUITY IN SHAPING PURCHASE INTENTION. KOMITMEN: Jurnal Ilmiah Manajemen, [S. l.], v. 7, n. 1, p. 56–66, 2026. Disponível em: https://journal.uinsgd.ac.id/index.php/komitmen/article/view/56114. Acesso em: 2 jun. 2026.