SEFUDIN, Akhmad; DARWIN, Muhammad. PERBANDINGAN TEORI DISRUPSI PADA MARKETING DI ERA INDUSTRI 4.0 MENURUT HERMAWAN KARTAJAYA DAN RHENALD KASALI. KOMITMEN: Jurnal Ilmiah Manajemen, [S. l.], v. 1, n. 2, p. 25–39, 2020. DOI: 10.15575/jim.v1i2.10315. Disponível em: https://journal.uinsgd.ac.id/index.php/komitmen/article/view/10315. Acesso em: 6 dec. 2025.