Lovia Nurfaizi, Haditsa Nabila, Vina Akmalia, Muhammad Farrel Alfatih Alwin4, Akbar Riskal Amani, and Aldriantara Sofyan. 2026. “SOCIAL MEDIA MARKETING STRATEGIES: UNVEILING THE ROLE OF VALUE EQUITY AND BRAND EQUITY IN SHAPING PURCHASE INTENTION”. KOMITMEN: Jurnal Ilmiah Manajemen 7 (1):56-66. https://journal.uinsgd.ac.id/index.php/komitmen/article/view/56114.