Suryandari, Retno Tanding, Faculty of Economic and Business, Sebelas Maret University, Surakarta, Indonesia, Indonesia

• Vol 4, No 4 (2022): Khazanah Sosial Vol 4, No 4 December 2022 - Articles
  The Effect of Celebrity Endorser Toward Purchase Intention: Negative Publicity as Moderator
  Abstract  PDF

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