Strategi Komunikasi Nahdlatul Ulama Dalam Meningkatkan Eksistensinya Sebagai Organisasi Kemasyarakatan Berbasis Islam Pengikut Ajaran Hadratus Syeikh Hasyim Ashari

Authors

  • Awan Dharmawan Universitas Sultan Ageng Tirtayasa
  • Titi Stiawati Universitas Sultan Ageng Tirtayasa
  • Ipah Ema Jumiati Universitas Sultan Ageng Tirtayasa
  • Ayununing Budiati Universitas Sultan Ageng Tirtayasa

DOI:

https://doi.org/10.15575/jbpd.v5i2.25389

Abstract

This study aims to analyze how the Communication Strategy carried out by Nahdlatul Ulama as an Islamic-based Community Organization Followers of the Teachings of Hadratus Syeikh Hasyim Ashari in increasing its existence. In this research a qualitative descriptive approach was used. Solving problems related to strategy is by using the SWOT Analysis Approach. Observations were carried out by conducting interviews with 4 informants who knew the problem. From the observations made, all of them show that the Communication Strategy carried out by Nahdlatul Ulama as an Islamic-based Community Organization Followers of the Teachings of Hadratus Syeikh Hasyim Ashari Service by attaching photos or pictures of Hadratus Syeikh Hasyim Ashari on billboards, banners and flyers for various kinds of events, is a strategy that effective according to the expected goals and in accordance with the function and theory of communication.

References

Alo, L. (2011). Komunikasi Antar Personal. Jakarta: Remaja Rosdakarya.

Farih,A. (2016). Nahdlatul Ulama (NU) dan kontribusinya dalam memperjuangkan kemerdekaan dan menpertahankan Negara Kesatuan Republik Indonesia, Jurnal Penelitian Sosial Keagamaan, Vol. 24 (2).

Moleong, L.J. (2018). Metode Penelitian Kualitatif. Bandung: PT Remaja Rosdakarya.

Nawawi, H. (2005). Manajemen Strategik. Yogyakarta: Gadjah Mada Pers.

Nurudin. (2010). Sistem Komunikasi Indonesia. Jakarta : PT Raja Grafindo Persada.

Sugiyono. (2017). Metode Penelitian Kuantitatif, Kualitatif dan R&D. Bandung: Alfabeta.

Taufiqurrahman. (2016). Manajemen Strategik. Jakarta: Jurusan Ilmu Sosial dan Ilmu Politik, Universitas Prof. Dr. Moestopo Beragama.

Downloads

Published

2023-05-26

Issue

Vol. 5 No. 2 (2023): Birokrasi dan Pemerintahan di Daerah 11

Section

Articles

License

Authors who publish with this journal agree to the following terms:

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).