The SWOT Analysis of Halal Industry in Indonesia: NVIVO Study and Literature Review


Rohmadi Rohmadi(1*), Doni Yusuf Bagaskara(2), Ulvi Faiqotul Hikmah(3)

(1) Universitas Islam Negeri Maulana Malik Ibrahim Malang, Indonesia
(2) Universitas Islam Negeri Maulana Malik Ibrahim Malang, Indonesia
(3) Zittau Görlitz University of Applied Sciences, Germany
(*) Corresponding Author

Abstract


This study aims to determine the SWOT analysis of the halal industry in Indonesia using a mix method, namely the NVIVO analysis method and literature review studies. Research samples are news articles from trusted sources and national and international journals. From the study results, it was found that the words halal, industry, Indonesia, and product became the dominant words appearing in the discussion of the halal industry. There are four main topics discussed, namely strengths, weaknesses, opportunities, and challenges of the halal industry. The strongest relationship occurs between the challenges of the halal industry and the strength of the halal industry (0.840396), and the weakest between the opportunities of the halal industry and the challenges of the halal industry (0.542586). The results of the literature review show that the strengths and opportunities outweigh the weaknesses and challenges so that the halal industry in Indonesia is feasible to run. The implication of this study is to provide an overview of the topic of the halal industry and the feasibility of the halal industry in Indonesia. It is expected to be used as a reference for prospective entrepreneurs in the halal industry and related policy stakeholders to maximize the halal industry in Indonesia.


Keywords


Halal Industry; SWOT; NVIVO; Literature Review

Full Text:

PDF

References


Adinugraha, Hendri Hermawan, and Hesti Hanan Nadhifah. “Analysis of Factors Influencing the Purchasing Decision of Facial Foam Labeled Halal.” Journal of Digital Marketing and Halal Industry 2, no. 1 (2020): 65. https://doi.org/10.21580/jdmhi.2020.2.1.5283.

Atenstaedt, Rob. “Word Cloud Analysis of the BJGP.” British Journal of General Practice 62, no. 596 (2012): 148. https://doi.org/10.3399/bjgp12X630142.

Cipta, Hendra, and Hatamar Hatamar. “The Potential Synergy of Halal Industry and Islamic Banking in Bangka Belitung Province: SWOT Analysis.” Integrated Journal of Business and Economics 7, no. 1 (2023): 309. https://doi.org/10.33019/ijbe.v7i1.510.

Esposito, Benedetta, Daniela Sica, Ornella Malandrino, and Stefania Supino. “Social Media on the Route to Circular Economy Transition from a Dialogic Perspective: Evidence from the Agri-Food Industry.” British Food Journal 126, no. 1 (2023): 64–79. https://doi.org/10.1108/BFJ-11-2022-0974.

Fathoni, Muhammad Anwar. “Potret Industri Halal Indonesia: Peluang Dan Tantangan.” Jurnal Ilmiah Ekonomi Islam 6, no. 3 (2020): 428. https://doi.org/10.29040/jiei.v6i3.1146.

Faza, Mariska Ardilla. “Jurnal Manajemen Indonesia Analisis SWOT Pariwisata Halal Provinsi Nusa Tenggara Barat.” Jurnal Manajemen Indonesia Journal 19, no. 1 (2019): 10–29. https://doi.org/https://doi.org/10.25124/jmi.v19i1.1992.

Handayani, Dwi Iryaning, Ilyas Masudin, Abdul Haris, and Dian Palupi Restuputri. “Ensuring the Halal Integrity of the Food Supply Chain through Halal Suppliers: A Bibliometric Review.” Journal of Islamic Marketing 13, no. 7 (2022): 1457–78. https://doi.org/10.1108/JIMA-10-2020-0329.

Herianti, Herianti, Siradjuddin Siradjuddin, and Ahmad Efendi. “Industri Halal Dari Perspektif Potensi Dan Perkembangannya Di Indonesia.” Indonesia Journal of Halal 6, no. 2 (2023): 56–64. https://doi.org/10.14710/halal.v6i2.19249.

Iskandar, Azwar, and Fakhri Sungit. “The Role of Waqf on Halal Industry and Islamic Economic Development in Indonesia: A SWOT Analysis.” Tasharruf: Journal Economics and Business of Islam 8, no. 1 (2023): 198–221.

Istiqlal, Fais. “Membangun Global Halal Hub Indonesia: Strategi Dan Peluang Untuk Mencapai Kompetitif Di Pasar Global.” Halal Research Journal 3, no. 2 (2023): 72–85. https://doi.org/10.12962/j22759970.v3i2.614.

Izza, Nurul Nadia, and Aam Slamet Rusydiana. “A Qualitative Review on Halal Food: NVivo Approach.” Management, and Business 1 (2023): 90–106.

Jati, Sumunar, Musa Hubeis, and Gendut Suprayitno. “Perancangan Transformasi Institusi Penyelenggara Dan Pengelola Sertifikasi Halal Di Indonesia Dengan Pendekatan Soft System Methodology: Studi Kasus Di Lppom Mui.” Jurnal Aplikasi Bisnis Dan Manajemen 7, no. 2 (2021): 390–402. https://doi.org/10.17358/jabm.7.2.390.

Kusuma, Chusnu Syarifa Diah. “Mice- Masa Depan Bisnis Pariwisata Indonesia.” Efisiensi - Kajian Ilmu Administrasi 16, no. 2 (2019): 52–62. https://doi.org/10.21831/efisiensi.v16i2.27420.

Madjid, Sitti Saleha. “Halal Di Indonesia (Pada Masa Pandemic Covid-19).” JURNAL PILAR: Jurnal Kajian Islam Kontemporer 13, no. 1 (2022): 17–32.

Masitah, Anggun Dyah, and Dian Suluh Kusuma Dewi. “Analisis Opini Publik Berdasarkan Teori Agenda Setting Pada Proses Perencanaan Pemindahan IKN.” JISIP (Jurnal Ilmu Sosial Dan Pendidikan) 6, no. 3 (2022): 10206–17. https://doi.org/10.58258/jisip.v6i3.3374.

Melisa, and Lailatul Khikmawati. “Optimalisasi Potensi Industri Halal Di Indonesia Melalui Peran Pasar Modal Syariah.” Al-Iqtishod : Jurnal Ekonomi Syariah 3, no. 1 (2021): 63–74. https://doi.org/10.51339/iqtis.v3i1.250.

Phillips, Margaret, and Jing Lu. “A Quick Look at NVivo.” Journal of Electronic Resources Librarianship 30, no. 2 (2018): 104–6. https://doi.org/10.1080/1941126X.2018.1465535.

Rachman, M. Aulia. “Halal Industry in Indonesia: Role of Sharia Financial Institutions in Driving Industrial and Halal Ecosystem.” Al-Iqtishad: Jurnal Ilmu Ekonomi Syariah 11, no. 1 (2019): 35–58. https://doi.org/10.15408/aiq.v11i1.10221.

Rahmi Pertiwi, Getar, Risnita, and M. Syahran Jailani. “Jenis Jenis Penelitian Ilmiah Kependidikan.” Jurnal QOSIM : Jurnal Pendidikan, Sosial & Humaniora 1, no. 1 (2023): 41–52. https://doi.org/10.61104/jq.v1i1.59.

Ros, Frédéric, and Serge Guillaume. “A Hierarchical Clustering Algorithm and an Improvement of the Single Linkage Criterion to Deal with Noise.” Expert Systems with Applications 128 (2019): 96–108. https://doi.org/10.1016/j.eswa.2019.03.031.

Saputra, Jumadil. “The Role of the Digital Economy in the Development of the Halal Industry and the Shari ’ a Economy in Indonesia : SWOT Analysis” 13, no. 1 (2023): 34–49. https://doi.org/10.15408/jii.v13i1.32029.

Saputri, Oktoviana Banda. “Pemetaan Potensi Indonesia Sebagai Pusat Industri Halal Dunia.” Jurnal Masharif Al-Syariah: Jurnal Ekonomi Dan Perbankan Syariah 5, no. 2 (2020): 23–38. http://journal.um-surabaya.ac.id/index.php/Mas/article/view/5127/4010.

Sotiriadou, Popi, Jessie Brouwers, and Tuan Anh Le. “Choosing a Qualitative Data Analysis Tool: A Comparison of NVivo and Leximancer.” Annals of Leisure Research 17, no. 2 (2014): 218–34. https://doi.org/10.1080/11745398.2014.902292.

Sulistiani, Siska Lis. “Analisis Maqashid Syariah Dalam Pengembangan Hukum Industri Halal Di Indonesia.” Law and Justice 3, no. 2 (2019): 91–97. https://doi.org/10.23917/laj.v3i2.7223.

Susanto, Rosya Mawaddah, Eka Wahyu Hestya Budianto, and Nindi Dwi Tetria Dewi. “Pemetaan Penelitian Seputar Pasar Modal Syariah: Studi Bibliometrik VOSviewer Dan Literature Review.” At-Tasyri’: Jurnal Ilmiah Prodi Hukum Ekonomi Syariah 15, no. 2 (2023): 167–85.

Tessem, Bjørnar, Solveig Bjørnestad, Weiqin Chen, and Lars Nyre. “Word Cloud Visualisation of Locative Information.” Journal of Location Based Services 9, no. 4 (2015): 254–72. https://doi.org/10.1080/17489725.2015.1118566.

Utari, Dewi, Muhammad Iqbal Fasa, and Suharto Suharto. “Industri Halal Berkontribusi Terhadap Pertumbuhan Ekonomi Di Era Pandemi Covid-19: Peluang Dan Tantangan.” Jurnal Bina Bangsa Ekonomika 15, no. 1 (2022): 87–98. https://doi.org/10.46306/jbbe.v15i1.119.

Wahyudin, Agus, and Syarip Hidayat. Strategies for Halal Industry Development Through Strengthening Global Competitive Halal MSMEs of Tasikmalaya Municipality. Atlantis Press International BV, 2024. https://doi.org/10.2991/978-94-6463-234-7_184.

Waluyo, W, I Piliyanti, and T Wijaya. “Enhancing Contribution of Islamic Higher Education to The Halal Industry in Indonesia: A SWOT Analysis.” Jurnal Ilmiah Ekonomi Islam 9, no. 01 (2023): 1397–1403. https://doi.org/http://dx.doi.org/10.29040/jiei.v9i1.8435.

Wilk, Violetta, Geoffrey N. Soutar, and Paul Harrigan. “Tackling Social Media Data Analysis.” Qualitative Market Research: An International Journal 22, no. 2 (2019): 94–113. https://doi.org/10.1108/qmr-01-2017-0021.




DOI: https://doi.org/10.15575/am.v11i1.33586

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Web Analytics Made Easy - Statcounter View My Stats