Preferences for Capturing Market Share of Halal Products in the 5.0 Era Through the UTAUT-3 Model for MSMEs in Lhokseumawe City

Safwan Safwan, Nora Maulana, Ismail Ismail

Abstract


The purpose of the study was to find a new model in the development of MSMEs and identify a number of important factors that influence the increase in the halal market share of MSMEs through empirical testing of the Unified Theory of Acceptance and Use of Technology (UTAUT-3). The study used a mixed method sequential explanatory technique. The sample was selected using a purposive sampling technique and obtained 70 respondents. Data were collected through questionnaires, interviews, observations and documentation. Quantitative data analysis was carried out using the Partial Least Squares Structural Equation Modeling (PLS-SEM) statistical test. The qualitative analysis was studied using the triangulation technique and continued with the Analytical Network Process (ANP) method. The research findings showed that all independent variables including performance expectations, business expectations, social, facilitating conditions, hedonic motivation, price value, habits, and personal innovation had a significant positive effect on behavioral intentions to use QRIS on MSME actors in Lhokseumawe City. The findings identified that to achieve optimal business rates, more intensive and comprehensive use of digital technology is needed. Through the adoption of QRIS digital technology, strengthening halal branding, product innovation, and increasing competitiveness in order to build partnerships with various stakeholders in creating a halal MSME ecosystem. It is important to have government policies and programs related to development, and creating an ecosystem that supports MSMEs in using technology and promoting halal products in the 5.0 era.

Keywords


Halal Products; Era 5.0; UTAUT-3; MSMEs; Lhokseumawe

References


Afshinmehra, Faranak, Hamidreza Saeedniab, Zahra Alipour Darvishib, and Mansoureh Aligholic. “Pranproviding an Electronoc Marketing Model in Digital Banking in Iran.” International Journal of Nonlinear Analysis and Applications 14, no. 11 (2023): 63–74. https://doi.org/10.22075/IJNAA.2022.29270.4108.

Alam, Mohammad Zahedul, Wang Hu, Md Abdul Kaium, Md Rakibul Hoque, and Mirza Mohammad Didarul Alam. “Understanding the Determinants of MHealth Apps Adoption in Bangladesh: A SEM-Neural Network Approach.” Technology in Society 61 (2020): 101255. https://doi.org/10.1016/j.techsoc.2020.101255.

Andrianto, Aries. “Faktor Yang Memengaruhi Behavior Intention Untuk Penggunaan Aplikasi Dompet Digital Menggunakan Model UTAUT 2.” Jurnal Ilmiah Ekonomi Bisnis 25, no. 2 (2020): 111–22. https://doi.org/DOI: http://dx.doi.org/10.35760/eb.2020.v25i2.2412.

Anjani, Widya, and Imam Mukhlis. “Penerapan Model UTAUT (The Unified Theory of Acceptance and Use of Technology) Terhadap Minat Dan Perilaku Penggunaan Mobile Banking.” Jurnal Ekonomi Akuntansi Dan Manajemen 21, no. 1 (2022): 1–22. https://doi.org/10.19184/jeam.v21i1.30570.

Ariyanto, Arif Setia Sandi, Faizal Rizky Yuttama, and Slamet. “Evaluasi Penggunaan QRIS Menggunakan Model UTAUT Pada Era Perkembangan Fintech.” Majalah Ilmiah Methoda 13, no. 3 (2023): 253–60. https://doi.org/https://doi.org/10.46880/methoda.Vol13No3.pp253-260.

Auliya, Putri Nur, and Muhammad Fikry Aransyah. “Penerapan Model UTAUT Untuk Mengetahui Minat Perilaku Konsumen Dalam Penggunaan QRIS.” Ekonomi, Keuangan, Investasi Dan Syariah (EKUITAS) 4, no. 3 (2023): 885–92. https://doi.org/10.47065/ekuitas.v4i3.2808.

Ayaz, Ahmet, and Mustafa Yanartaş. “An Analysis on The Unified Theory of Acceptance and Use of Technology Theory (UTAUT): Acceptance of Electronic Document Management System (EDMS).” Computers in Human Behavior Reports 2, no. March (2020). https://doi.org/10.1016/j.chbr.2020.100032.

Bere, Alejandro Billyjoe Mau, Richard Win Putra, and Linda Kusumaning Wedari. “Investigation of Digital Rupiah Acceptance Using UTAUT-3 Model.” Indonesian Journal of Electrical Engineering and Computer Science 35, no. 3 (2024): 1710–21. https://doi.org/10.11591/ijeecs.v35.i3.pp1710-1721.

Bhatnagr, Puneett, and Anupama Rajesh. “Neobanking Adoption-An Integrated UTAUT-3, Perceived Risk and Recommendation Model.” South Asian Journal of Marketing Emerald Publishing Limited, 2023. https://doi.org/10.1108/sajm-06-2022-0040.

Fahmi, Muhammad Ainul, Farhatun Nisa, Rani Sukmadewi, and Zidny Ilma Hasan. “Acceptance and Use of Live Unpad in Vocational Education Student: Extended Utaut-3 Approach.” Jurnal Teknologi Pendidikan 12, no. 2 (2023): 194–222. https://ejournal2.uika-bogor.ac.id/index.php/TEK/article/view/160.

Farooq, Muhammad Shoaib, Maimoona Salam, Norizan Jaafar, Alain Fayolle, Kartinah Ayupp, Mirjana Radovic-Markovic, and Ali Sajid. “Acceptance and Use of Lecture Capture System (LCS) in Executive Business Studies: Extending UTAUT2.” Interactive Technology and Smart Education 14, no. 4 (2017): 329–48. https://doi.org/10.1108/ITSE-06-2016-0015.

Febrianti, Andi Achelya. “Factors Influencing Behavioral Intention To Use Telemedicine Services: Modified-UTAUT3 Model.” JHSS (Journal of Humanities and Social Studies) 08, no. 01 (2024): 196–202.

Gunawan, Hendro, Benyamin Langgu Sinaga, and W. P. Sigit Purnomo. “Assessment of the Readiness of Micro, Small and Medium Enterprises in Using E-Money Using the Unified Theory of Acceptance and Use of Technology (UTAUT) Method.” Procedia Computer Science 161 (2019): 316–23. https://doi.org/10.1016/j.procs.2019.11.129.

Indonesia, CNN. “BI Ungkap 25,4 Juta Pebisnis UMKM Pakai QRIS.” CNN Indonesia, 2023. https://www.cnnindonesia.com/ekonomi/20230510134546-78-947741/bi-ungkap-254-juta-pebisnis-umkm-pakai-qris.

Indrayathi, Putu Ayu, Dewa Ayu Vera Julyari, Putu Erma, Pradnyani, Luh Putu Sinthya Ulandari, Soukaina Hilal, Khadija Ramadhan Makame, Sami Saeed Najmaddin, and Laszlo Robert Kolozsvari. “Intention to Use Telemedicine Based on The Unified Theory of Acceptance and Use of Technology Model.” Public Health and Preventive Medicine Archive 11, no. 1 (2023): 14–24. https://doi.org/10.53638/phpma.2023.v11.i1.p02.

Jadil, Yassine, Nripendra P. Rana, and Yogesh K. Dwivedi. “A Meta-Analysis of the UTAUT Model in the Mobile Banking Literature: The Moderating Role of Sample Size and Culture.” Journal of Business Research 132 (2021): 354–72. https://doi.org/10.1016/j.jbusres.2021.04.052.

JR., Joseph F. Hair, William C. Black, Barry J. Babin, and Rolph E. Anderson. Multivariate Data Analysis. Vol. 7 edition. Australia: Cengage, 2014.

Kemenko. “Dorong UMKM Naik Kelas Dan Go Export, Pemerintah Siapkan Ekosistem Pembiayaan Yang Terintegrasi.” Perekonomian, Kementerian Koordinator Bidang Republik Indonesia, 2023. https://ekon.go.id/publikasi/detail/5318/dorong-umkm-naik-kelas-dan-go-export-pemerintah-siapkan-ekosistem-pembiayaan-yang-terintegrasi#:~:text=Jakarta%2C 24 Agustus 2023&text=Sektor UMKM memberikan kontribusi terhadap,97%25 dari total tenaga kerja.

KNKS. Strategi Nasional Pengembangan Halal Indonesia. KNKS. Jakarta Pusat: KNKS, 2023.

Kumar, Shailendra, Utkarsh Goel, Parikshit Joshi, and Amar Johri. “Factors Affecting Information & Communication Technology (ICT) Adoption among MSMEs.” Journal of Open Innovation: Technology, Market, and Complexity, 2023, 1–21. https://doi.org/10.1016/j.joitmc.2023.100205.

Kumar, Vimal, Pratima Verma, Ankesh Mittal, Tuesta Panduro Juan Alfredo, Sumanjeet Singh, Minakshi Paliwal, and Nagendra Kumar Sharma. “Adoption of ICTs as An Emergent Business Strategy During and Following COVID-19 Crisis: Evidence From Indian MSMEs.” Benchmarking: An International Journal 30, no. 6 (2023). https://doi.org/DOI: https://doi.org/10.1108/BIJ-11-2021-0685.

Kwarteng, Michael Adu, Alex Ntsiful, Lerma Fernando Plata Diego, and Petr Novak. “Extending UTAUT With Competitive Pressure for SMEs Digitalization Adoption in Two European Nations: A Multi-Group Analysis.” Aslib Journal of Information Management 76, no. 5 (2024): 842–68. https://doi.org/10.1108/AJIM-11-2022-0482.

Loo, Mei Kay, Sridar Ramachandran, and Raja Nerina Raja Yusof. “Unleashing the Potential: Enhancing Technology Adoption and Innovation for Micro, Small and Medium-Sized Enterprises (MSMEs).” Cogent Economics and Finance 11, no. 2 (2023). https://doi.org/10.1080/23322039.2023.2267748.

Marjinal.id. “Lhokseumawe Optimis, UMKM Jadi Pemicu Kebangkitan Ekonomi.” marjinal.id, 2023. https://marjinal.id/lhokseumawe-optimis-umkm-jadi-pemicu-kebangkitan-ekonomi-1308.

Mayanti, Rina. “Faktor-Faktor Yang Mempengaruhi Penerimaan User Terhadap Penerapan Quick Response Indonesia Standard Sebagai Teknologi Pembayaran Pada Dompet Digital.” Jurnal Ilmiah Ekonomi Bisnis 25, no. 2 (2020): 123–35. https://doi.org/10.35760/eb.2020.v25i2.2413.

Mensah, Isaac Kofi, and Muhammad Khalil Khan. “Unified Theory of Acceptance and Use of Technology (UTAUT) Model: Factors Influencing Mobile Banking Services’ Adoption in China.” SAGE Open 14, no. 1 (2024): 1–18. https://doi.org/10.1177/21582440241234230.

Nazir, Muhammad Arsalan, and Mohsin Raza Khan. “Identification of Roles and Factors Influencing the Adoption of ICTs in the SMEs of Pakistan by Using an Extended Technology Acceptance Model (TAM).” Innovation and Development, no. August (2022): 1–27. https://doi.org/10.1080/2157930X.2022.2116785.

Or, Caleb. “The Role of Attitude in the Unified Theory of Acceptance and Use of Technology: A Meta-Analytic Structural Equation Modelling Study.” International Journal of Technology in Education and Science 7, no. 4 (2023): 552–70. https://doi.org/10.46328/ijtes.504.

Pamungkas, Zanwar Yoga, and Adithya Sudiarno. “Implementasi Model UTAUT (Unified Theory of Acceptance and Use of Technology) Untuk Menganalisis Faktor-Faktor Yang Mempengaruhi Penggunaan Aplikasi Brimo.” Jurnal Teknologi Informasi Dan Ilmu Komputer 9, no. 3 (2022): 569–78. https://doi.org/10.25126/jtiik.2022936047.

Pinto, Agostinho Sousa, Antonio Abreu, Eusebio Costa, and Jeronimo Paiva. “Augmented Reality for a New Reality: Using UTAUT-3 to Assess the Adoption of Mobile Augmented Reality in Tourism (MART).” Journal of Information Systems Engineering and Management 7, no. 2 (2022). https://doi.org/10.55267/iadt.07.12012.

Purba, Elidawaty, Bonaraja Purba, Ahmad Syafii Fastabiqul Khairad, Darwin Damanik, Valentine Siagian Ari Mulianta Ginting, Hery Pandapotan Silitonga Nurma Fitrianna, Arfandi SN, and Revi Ernanda. Metode Penelitian Ekonomi. Paper Knowledge . Toward a Media History of Documents. Cetakan ke. Vol. 7. Medan: Yayasan Kita Menulis, 2021.

Qalati, Sikandar Ali, Wenyuan Li, Naveed Ahmed, Manzoor Ali Mirani, and Asadullah Khan. “Examining the Factors Affecting SME Performance: The Mediating Role of Social Media Adoption.” Sustainability MDPI 13, no. 1 (2021): 1–24. https://doi.org/10.3390/su13010075.

Rusman, Rusman O Setiasih, Nandi, Wawan Setiawardani, and Eri Yusron. “Applying the UTAUT Model to Understand Factors Affecting the Use of Learning Management System for Learning Pedagogical Education.” Pegem Journal of Education and Instruction 14, no. 1 (2024): 231–38. https://orcid.org/0000-0003-2701-8553.

Sari, Fifian Permata, Melifia Liantifa, Muzayyanah Yuliasih, Damar Aji Irawan, Indra Budaya, Zunan Setiawan, Zefri Efdison, et al. Strategi Pengembangan & Pemasaran UMKM (Teori & Studi Kasus). Jambi: Sonpedia Publishing Indonesia, 2023.

Solimun, Adji Achmad Rinaldo Fernandes, and Nurjannah. Medote Statistika Multivariat Pemodelan Persamaan Struktural (SEM) Pendekatan WarpPLS. Malang: UB Press, 2017.

Sugiyono. Metode Penelitian Kombinasi (Mixed Methods). Edited by Sutopo. Cetakan ke. Bandung: Alfabeta, 2017.

———. Metode Penelitian Kuantitatif Kualitatif Dan R&D. Bandung: Alfabeta, 2019.

Sukoso, Adam Wiryawan, Joni Kusnadi, and Sucipto. Ekosistem Industri Halal. Proceedings Series on Social Sciences & Humanities. Vol. 5, 2022. https://doi.org/10.30595/pssh.v5i.420.

Tak, Ala Nekouvaght, Burçin Becerik-Gerber, Lucio Soibelman, and Gale Lucas. “A Framework for Investigating the Acceptance of Smart Home Technologies: Findings for Residential Smart HVAC Systems.” Building and Environment 245, no. 1 (2023): 110935. https://doi.org/https://doi.org/10.1016/j.buildenv.2023.110935.

Tambunan, Bernando Aldo Yosua, Putri Ananda, Eka Saripa Br. Siburian, Khairani Alawiyah Matondang, and Riza Indriani. “Analysis of the Impact of Globalization on International Trade.” International Journal of Business and Applied Economics (IJBAE) 1, no. 1 (2022): 21–26. https://doi.org/10.55927/ijbae.v1i1.2119.

Tambunan, Naomi Agatha Dwi Putri. “Analyzing Factors Influencing Accounting Application Adoption Using the Unified Theory of Acceptance and Use of Technology (UTAUT) Model Among F&B MSMEs in West Java.” Journal Integration of Management Studies 1, no. 1 (2023): 124–35. https://doi.org/10.58229/jims.v1i1.36.

TNP2K, Tim Kebijakan Peningkatan Kapasitas Ekonomi Sekretariat, and Lembaga Demografi Fakultas Ekonomi dan Bisnis Universitas Indonesia. Pemetaan Program Pemberdayaan Usaha Mikro, Kecil, Dan Menengah (UMKM). Jakarta Pusat: Tim Nasional Percepatan Penanggulangan Kemiskinan, 2021. https://doi.org/10.1088/1751-8113/44/8/085201.

Venkatesh, Viswanath, Michael G. Morris, Gordon B. Davis, and Fred D. Davis. “User Acceptance of Information Technology: Toward a Unified View.” MIS Quarterly 27, no. 3 (2003): 425–78. https://doi.org/10.1016/j.inoche.2016.03.015.

Venkatesh, Viswanath, James Y. L. Thong, and Xin Xu. “Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology.” MIS Quarterly 36, no. 1 (2012): 157–78. https://doi.org/10.1109/MWSYM.2015.7167037.

Wian Fadila, and Marizsa Herlina. “Penerapan Metode Generalized Structure Component Analysis Pada Pengguna Dompet Digital Menggunakan Model UTAUT-2.” Jurnal Riset Statistika 3, no. 1 (2023): 27–34. https://doi.org/10.29313/jrs.v3i1.1772.

Wibowo, Muhammad Ghafur. “Peran Tata Kelola Pemerintahan (Governance) Serta Bauran Kebijakan Fiskal Dan Moneter Dalam Pertumbuhan Ekonomi: Studi Di Negara-Negara Anggota Organisasi Kerjasama Islam (Oki). Disertasi,” 2020.

Widarjono, Agus. Analisis Multivariat Terapan Dengan Program SPSS, AMOS, Dan SMARTPLS. Yogyakarta: UPP STIM YKPN, 2015.

Yohanes, Antoni. “Analytic Network Process (ANP).” Jurnal Dinamika Teknik 8, no. 2 (2014): 1–10. https://doi.org/10.1007/978-981-33-4745-8_4.

Zhou, Mingle, Jing Yin, Gang Li, Delong Han, and Min Li. “Determinants of E-Government Technology Adoption for Government Employees in China: Based on the UTAUT3 Model.” Journal of Local Self-Government 21, no. 4 (2023). https://doi.org/https://doi.org/10.4335/21.4.1043-1066(2023).




DOI: https://doi.org/10.15575/am.v12i1.40874

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Web Analytics Made Easy - Statcounter View My Stats
slot https://bursaikan.kkp.go.id/obc/ https://riph.pertanian.go.id/liquid/ slot gacor https://riph.pertanian.go.id/bl/ judi bola https://sievo.kemdikbud.go.id/infy/ situs toto https://sievo.kemdikbud.go.id/jb/ https://www.assets.rpg.co.id/ https://www.linkandthink.org/ https://sievo.kemdikbud.go.id/relx/ Slot Gacor https://www.theyashotel.com/ https://elearning.itbwigalumajang.ac.id/ https://e-absensi.singkawangkota.go.id/ https://bapeten.go.id/upload/ https://sentraki.itbwigalumajang.ac.id/ https://lppm.itbwigalumajang.ac.id/ https://bkombandung.kemkes.go.id/ slot gacor hari ini https://sinovik.kemkes.go.id/assets/run/ https://pdcproductions.com/ https://kkp.umt.ac.id/ https://csirt.sulbarprov.go.id/uploads/ https://sievo.kemdikbud.go.id/ https://sievo.kemdikbud.go.id/thai/