Wisata Halal Sebagai Media Dakwah Berbasis Pendidikan Nilai di Pegunungan Darajat Pass Garut
DOI:
https://doi.org/10.15575/anida.v20i2.10647Keywords:
Dakwah, Wisata, HalalAbstract
ABSTRACT
The research aims to determine the potential, opportunities, and typology of mad'u in hahal tourism-based da'wah. This study used a descriptive analytic method with a qualitative approach. The results of his research show that the potential of da'wah is implemented through the facilitation of the provision of halal food, the provision of space and worship equipment, the availability of the Qur'an, qibla instructions, and polite staff clothing in each domain. Da'wah has the opportunity to be developed from various aspects. Mad'u typology, has its own characteristics such as: friendly, smiling, soft language using Sundanese and some also using Indonesian, succumbing to each other in the continuity of bathing in the pool, and mutual respect. Equipped with a way of awareness through words that make an impression on the heart with qaulan baligha, qaulan layyinan, qaulan ma'rufan, qaulan maisura, and qaulan karima. The research impact is expected to be a reference for the development of halal tourism.
Keywords: Halal Tourism, Da'wah Media, Potential of Da'wah, Typology of Da'wah Objects
ABSTRAK
Penelitian bertujuan mengetahui potensi, peluang, dan tipologi mad’u dalam da’wah berbasis wisata hahal. Penelitian ini, menggunakan metode deskriptif analitik dengan pendekatan kualitatif. Hasil penelitiannya menunjukkan bahwa potensi dakwah diimplementasikan melalui fasilitasi penyediaan makanan halal, penyediaan fasilitas ruang dan peralatan ibadah, tersedianya al-Qur’an, petunjuk kiblat, dan pakaian staf yang sopan pada setiap domain. Dakwah memiliki peluang untuk dikembangkan dari berbagai aspek. Tipologi mad’u, memiliki karakter tersendiri seperti: Ramah, murah senyum, bahasanya halus pakai bahasa Sunda dan ada juga pakai bahasa Indonesia, saling mengalah dalam keberlangsungan mandi di kolam, dan saling menghargai. Dilengkapi cara penyadarannya melalui perkataan yang membekas di hati dengan qaulan baligha, qaulan layyinan, qaulan ma’rufan, qaulan maisura, dan qaulan karima. Dampak penelitian diharapkan dapat menjadi rujukan pengembangan wisata halal.
Kata Kunci: Wisata Halal, Media Dakwah, Potensi Dakwah, Tipologi Mad’u
References
Abdullah (2018). Ilmu Dakwah: Kajian Ontologi, Efistemologi, Aksiologi, dan Aplikasi Dakwah. Depok: PT. Raja Grafindo Persada.
Aminudin (2016). Media Dakwah. Al-Munzir Jurnal Kajian Ilmu-Ilmu Komunikasi Bimbingan Islam. 1 (2) DOI: http://dx.doi.org/ 10.31332/am.v9i2.786
Battour, M, dan Ismail, MN. (2015). Halal Tourism: Concepts, Practises, Challenges and Future. Jurnal Tourism Management Perspective. 19 (B), 150-154 https://doi.org/10.1016/j.tmp.2015.20.008.
Battour, M., Battor, MM, dan Ismail MN. 2012. The Mediating Role of Tourist Statisfaction: A Study of Muslim Tourists in Malaysia. Journal of Travel and Tourism Marketing. 29 (3): 279-297. https://doi.org/10.1080/10548408.2012. 666174
Chookaew, S., Chanin, O., Charatarawat, J., Sriprasert, P, dan Nimpaya, S. (2015). Increasing Halal Tourism Potential at Andaman Gulf in Thailand for Muslim Country. Journal of Economics, Business and Management. 3 (7): 739-741.
Departemen Pendidikan Nasional. (2001). Kamus Besar Bahasa Indonesia. Jakarta: Balai Pustaka.
Dewi, S. E. dan Durrotul, F.H. (2018). Wisata Halal: Perkembangan, Peluang, dan Tantangan Halal Tourism: Development, Chance and Challennge. Journal of Halal Product and Research (JHPR) Vol. 01 (02) Pusat Riset dan Pengembangan Produk Halal Universitas Airlangga.
El-Gohary, H. (2016). Halal Tourism, is it Really Halal? Taourim Management Perspective 19: 124-130. Halal Media Japan. Japan won First Prize as Emerging Halal Destination in World Halal Tourism Awards.
Fatkurrohman (2017). Developing Yogyakarta’s Halal Tourism Potential for Strengthening Islamic Economy in Indonesia. Jurnal Afkaruna. Vol. 13 (1). https://host-pustaka.umy.ac.id/index.php/afkaruna/article/view/4200
Henderson, JC. 2010. Sharia-compliant hotels. Tourism and Hospitality Research. 10 (3): 246–254. https://doi.org/10.1057/thr.2010.3
Hermawan, E. (2019). Strategi Kementrian Pariwisata Indonesia dalam Meningkatkan Branding Wisata Halal. Jurnal Ilmu Manajemen dan Akutansi, 7(2), 87-95, https://jurnal.unitri.ac.id/index.php/ refrensi/article/view/ 1512
M. Arifin. (1991). Psikologi Dakwah: Suatu Pengantar Studi. Jakarta: Bumi Aksara.
Mujlifah, S. (2019) Tipologi Mad’u Dakwah Ustaz Abdul Somad Lc., MA. di Banjarmasin. Skripsi, Dakwah dan Ilmu Komunikasi. URI: http://idr.uin-antasari.ac.id/id/eprint/13228
Mulyana, R. (2004). Mengertikulasikan Pendidikan Nilai. Bandung: Alfabeta.
Pew Research Center. (2017). The Changing Global Religious Landscape. Diakses November 2018 pada http://www.pewforum.org/2017/04/05/the-changing-global-religious-landscape/.
Pratiwi, S. R., Dida, S., & Sjafirah, N. A. (2018). Strategi komunikasi dalam membangun awareness wisata halal di kota Bandung. Jurnal Kajian Komunikasi, 6(1), 78-90. DOI : https://doi.org/10.24198/jkk.v6i1.12985
Sadiah, D. (2015). Metode Penelitian Dakwah. Bandung: Rosda Karya.
Sahida, W., Rahman, SA., Awang, K., dan Man YC. (2011). The Implementation of Shari’ah Compliance Concept Hotel: De Palma Hotel Ampang, Malaysia. 2nd International Conferences Humanities. Singapore: Historical and Social Sciences.
Samsuduha (2020) Wisata Halal Sebagai Implementasi Konsep Ekonomi Syariah. 1 (1). Al-Tafaqquh: Journal of Islamic Law. http://dx.doi.org/10.33096/ altafaqquh.v1i1.13
Sedarmayanti (2014) Membangun & Mengembangkan Kebudayaan & Industri Pariwisata (Bunga Rampai Tulisan Pariwisata). Bandung: PT Refika Aditama.
Sujana, N. & Ibrahim. (1989). Penelitian Kualitatif. Bandung: Remaja Rosdakarya.
The World Halal Travel Summit. (2015). Halal Tourism- An Overview, The World Halal Travel Summit and Exhibition 2015. Diakses pada November 2018 pada http://whtsexpo.com/.
Zalikha (2015). Peluang dan Tantangan Pelaksanaan Wisata di Kota Subang. Jurnal Al-Bayan, 21 (1) DOI: http://dx.doi.org/ 10.22373/albayan. v21i31.150
Zamani-Farahani, H, dan Henderson, JC. (2010). Islamic Tourism and Managing Tourism Development in Islamic Societies: The Cases of Iran and Saudi Arabia. International Journal of Tourism Research. 12: 79-89. https://doi.org/10.1002/jtr.741
Downloads
Published
How to Cite
Issue
Section
Citation Check
License
Authors who publish articles in Anida (Aktualisasi Nuansa Ilmu Dakwah) agree to the following terms:
- Authors retain copyright of the article and grant the journal right of first publication with the work simultaneously licensed under a CC-BY-SA or The Creative Commons Attribution–ShareAlike License.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).