Hubungan Penggunaan Instagram CoppaMagz dengan Pemenuhan Kebutuhan Informasi Followers


Vionisya Citra Mulyaningrum(1*), Dono Darsono(2), Nora Meilinda Hardi(3)

(1) UIN Sunan Gunung Djati Bandung,  
(2) UIN Sunan Gunung Djati Bandung,  
(3) UIN Sunan Gunung Djati Bandung,  
(*) Corresponding Author

Abstract


The purpose of this study is to prove the relationship between the use of Instagram CoppaMagz and the fulfillment of information needs of its followers. The research method used is a survey method with a quantitative approach, utilizing the Uses and Gratification theory. The study examines the usage intensity and media content related to BTS figures on the Instagram CoppaMagz platform. The research findings show that: (1) there is a relationship between the intensity of Instagram CoppaMagz use and the fulfillment of followers' information needs; (2) there is a relationship between the content of BTS figures on Instagram CoppaMagz and the fulfillment of followers' information needs. Overall, it can be concluded that there is a relationship between the use of Instagram CoppaMagz and the fulfillment of followers' information needs.

Keywords


Uses; CoppaMagz; Information Needs.

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