Media Relations Strategy in Building Positive Image of the Institution
DOI:
https://doi.org/10.15575/cjik.v6i2.21158Keywords:
communications, Strategy, Media, Media Relations, Public RelationsAbstract
Media relations is one of the determining strategies in building the institution's image. The research aims to determine the Media Relations Strategy by Public Relations of Bank Indonesia West Java Province in building a positive image of the institution. The qualitative method used in this research uses descriptive analysis to describe a situation or event. It gives a detailed description of specific individuals or groups regarding the circumstances and symptoms. Theoretically or conceptually, this research is based on Rosady Ruslan's concept of media relations which is divided into three, namely Media Gathering, Media Tour, and Press Conference. The data collection in this study is by interviews and observations with four informants. The results of this study indicate that the Media Relations Strategy carried out by Bank Indonesia Public Relations in West Java Province includes three activities: Media Gathering, Media Tour, and Press Conference activities. This research is hoped to impact the development of public relations science and public relations practices in companies.
Â
References
Alim, A.L. (2016). Strategi Media Relations Hotel Grand Darmo Suite Surabaya dalam Mengelola Publisitas di Media Massa, Jurnal E-Komunikasi: 4(1), https://publication.petra.ac.id/index.php/ilmu-komunikasi/article/ view/4846
Cahyani, R.L. & Rejeki, N.S. (2012). Perencanaan Media Relations di Sheration Mustika Yogyakarta Untuk Menciptakan Citra Positif, Jurnal E-Komunikasi: 4(2) http://e-journal.uajy.ac.id/4693/
DetikJabar (2022) Bank Indonesia: Kompak Jadi Kunci Pemerintah Pulihkan Ekonomi diakses tanggal 25 November 2022 melalui https://www. detik.com/jabar/berita/d-6002499/bank-indonesia-kompak-jadi-kunci-pemerintah-pulihkan-ekonomi
Hakim, W.F. (2013). Public Relations dan Media Relations: Studi Deskriptif Kualitatif Strategi Media Relations Sebagai Upaya Meningkatkan Citra Positif Hotel Ibis Solo. Skripsi: Departemen Ilmu Komunikasi, Universitas Muhammadiyah Surakarta
Iriantara, Y. (2008). Media Relations: Konsep Pendekatan dan Praktik. Bandung: Simbiosa Rekatama Media
Jefkins, F. (2003). Public Relations. Jakarta: Penerbit Erlangga
Mahriva, M. N., & Wuryanata, E. W. (2021). Strategi Media Gathering Pt Xl Axiata, Tbk Dalam Membangun Sinergisitas Dengan Industri Penyiaran. Bricolage: Jurnal Magister Ilmu Komunikasi, 7(1), 105-120. https://journal.ubm.ac.id/index.php/bricolage/article/view/2172
Noviana, N. (2017). Strategi Media Relations Hotel Lorin Solo dalam Mempertahankan Citra, Jurnal Komunikator: 1(2) https://core.ac.uk/download/pdf/ 296472354.pdf
Nurulliah (2020) Bank Indonesia Gencarkan Kampanye Nontunai, Sejumlah Program Pemerintah Jadi Sarana, diakses 20 Desember 2021 melalui https://www.pikiran-rakyat.com/ekonomi/pr-01333299/bank-indonesia-gencarkan-kampanye-nontunai-sejumlah-program-pemerintah-jadi-sarana
Jabarnews.com .(2017) Kampanyekan Penggunaan Uang Non Tunai, BI, Jasa Marga Beserta Perbankan Gelar West Java GNNT Fun Rally, diakses tanggal 20 Desember 2021 melalui https://www.jabarnews.com/sajabar/kampanyekan-penggunaan-uang-non-tunai-bi-jasa-marga-beserta-perbankan-gelar-west-java-gnnt-fun-rally/
Rosyada, A. (2018). Aktivitas Press Relations Biro Humas Komisi Pemberantasan Korupsi Republik Indonesia. Jurnal Ilmu Komunikasi Humas, 3(1), 112-131. DOI 10.15575/REPUTATION.V1I1.588
Ruslan, R. (2007). Manajemen Public Relations dan Media Komunikasi. Konsepsi dan Aplikasi, Edisi Revisi: Cet. 8. Jakarta: PT Raja Grafindo Persada
Sholikhah, F.S. (2016). Strategi media relations PT. Telekomunikasi Indonesia, Tbk untuk meningkatkan citra perusahaan. Jurnal Komunikator, 8(2), 93-111. https://journal.umy.ac.id/index.php/jkm/article/view/2396
Susanti, R. (2022) Pendemi Terkendali, Ekonomi Jabar Tumbuh Melebihi Nasional diakses tanggal 7 Agustus 2022 melalui https://money. kompas.com/read/2022/05/12/141200526/pendemi-terkendali-ekonomi-jabar-tumbuh-melebihi-nasional
Tanuwijaya, V., Darmastuti, R., & Wenas, M. B. (2020). Media Interaktif dalam Meningkatkan Media Relations di Hotel Novotel Bandar Lampung. Jurnal Kajian Media, 4(2). https://doi.org/10.25139/jkm.v4i2.2979
Widyasari, I. (2020). Strategi Media Relations Greenpeace Indonesia Dalam Meningkatkan Citra Organisasi. Communication, 11(2), 143-153. DOI: http://dx.doi.org/10.36080/comm.v11i2.1171.g834
Agerdal-Hjermind, A. (2014). The Enterprise Social Media Relations Strategy: The Case of Maersk Line. Communication & Language at Work, 3(3), 3. https://doi.org/10.7146/claw.v1i3.16561
Billard, T. J. (2021). Movement–Media Relations in the Hybrid Media System: A Case Study from the U.S. Transgender Rights Movement. International Journal of Press/Politics, 26(2), 341–361. https://doi.org/10.1177/1940161220968525
Indika, Y. M., Nawawi, A. D., & Andri W.A., P. (2022). Implementation of media relations strategy to increase company publicity. IJESS: International Journal of Environmental, 3(3), 793–797.
Downloads
Published
Issue
Section
License
Authors who publish articles in Communicatus: Jurnal Ilmu komunikasi agree to the following terms:
- Authors retain copyright of the article and grant the journal right of first publication with the work simultaneously licensed under a CC-BY-SA or The Creative Commons Attribution–ShareAlike License.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
