Determinism of Media Technology and Distortion of Siri’ Culture

Authors

  • Muhammad Qadaruddin Institut Agama Islam Negeri Parepare https://orcid.org/0000-0003-4522-6209
  • Wahyuddin Bakri Institut Agama Islam Negeri Parepare
  • Jalihah Md Shah Universiti Malaysia Sabah
  • Irlan Cahyadi Institut Agama Islam Negeri Parepare
  • Andini Sasriani Institut Agama Islam Negeri Parepare

DOI:

https://doi.org/10.15575/cjik.v7i2.30458

Keywords:

determinism, technology, culture, distortion, Siri’

Abstract

The rapid development of communication technology, particularly in social media platforms such as Facebook, TikTok, and Instagram, profoundly influences the entire human experience. The influence includes cultural shifts among adolescents, precisely distortions to the "Siri" culture that affect their self-concept, self-esteem, and self-image. This qualitative research aimed to analyze changes in the Siri’ culture in communication among adolescents, the impact of communication media technology, and indicators of Siri' character building. The data was collected through observations, surveys, and interviews. The results showed two main findings: first, in the culture of adolescents in Parepare City, Siri’ is interpreted as a local philosophy that emphasizes the importance of maintaining self-respect in the daily style, speech, and behavior. It has a direct impact on the formation of adolescents' self-concept. The second, media technology has a significant influence on cultural changes and adolescents' self-concept (macca, lempu, warani, getting), self-esteem (penggalik), and self-image (malebbi, mekkeade, makanja).

 

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Published

2023-12-28

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Vol. 7 No. 2 (2023): Communicatus: Jurnal Ilmu Komunikasi

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