Digital Activism of Pelita Padang Community in Voicing Diversity Issues Through Instagram @pelita.padang


Ayu Adriyani(1*)

(1) Universitas Negeri Padang,  
(*) Corresponding Author

Abstract


The Setara Institute for Democracy and Peace in the Tolerant City Index (IKT) included Padang City in the ten cities with the lowest tolerance levels. Reflection efforts by looking at the opportunities provided by the development of information and communication technology as a driver of digital activism also need to be done. The formulation of the problem in this study is how the Pelita Padang Community carries out the good practices of digital activism. The aim is to see and trace how social situations encourage the birth of activism, especially in digital spaces, and how digital platforms are optimized to help activism. This research is a qualitative descriptive study. Data in this study were collected through in-depth interviews and document analysis. Informants were selected by purposive sampling. The interview method used was a semi-structured interview. In addition to interviews, researchers also conducted document analysis through content uploaded by the Pelita Padang Community on Instagram @pelita.padang. Through this study, it was found that the dynamics of the political and social context in Indonesia drove the activism of the Pelita Padang community. This community does not only rely on offline actions but also optimizes the use of social media to start a digital activism movement. The Pelita Padang Community has expanded its reach from offline and online activism. In the Pelita Padang Community, voices that are not heard are also echoed through education and advocacy mechanisms.

Keywords


Tolerance; Pelita Padang Community; Digital Activism

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References


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DOI: https://doi.org/10.15575/cjik.v8i2.40079

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