Digital Da'wah Production as a Transformative Learning Model of Islamic Communication Literacy at Darullughah Wadda'wah Islamic Boarding School
DOI:
https://doi.org/10.15575/idajhs.v20i01.53277Keywords:
Content production; digital da'wah; Islamic communication literacy; pesantren; transformative learning.Abstract
The rapid development of digital platforms has opened new avenues for Islamic da'wah (Islamic preaching), but few studies have examined how Islamic boarding schools (pesantren) systematically integrate digital content production into their pedagogical framework. This study investigates the digitalization of Islamic da'wah and its impact on the Islamic literacy of students at the Darullughah Wadda'wah Islamic Boarding School (DALWA), Bangil, Pasuruan, East Java, Indonesia. Using a qualitative-descriptive approach, data were collected through in-depth interviews, participant and non-participatory observation, and documentation. Purposive sampling was applied to select eight key informants: production team leaders, division managers, and student content creators. The findings reveal three interrelated dimensions: (1) students actively participate in digital da'wah production across the organization's seven divisions, involving 101 core team members and reaching approximately 50% of the total population of 17,000 students as content contributors; (2) involvement in short films, podcasts, and short videos fosters multidimensional competencies, including public speaking, digital literacy, creative content planning, and Islamic scripture research skills; and (3) digital da'wah practices significantly improve Islamic literacy through deeper engagement with classical texts (kitab kuning), better selection of information from authoritative Islamic sources, and stronger internalization of Islam values. This research shows that Islamic boarding school-based digital da'wah functions as a transformative educational model that bridges traditional Islamic religious knowledge with contemporary media culture, and offers a framework that can be emulated by other Islamic educational institutions.
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