Factors Inhibiting Communication in Empowering Farming Communities by the Department of Agriculture and Food Security of Sumedang
DOI:
https://doi.org/10.15575/ks.v6i4.17526Keywords:
Public Organization Communication, Group Empowerment, Farming Community Empowerment, Agriculture and Food SecurityAbstract
Farming community empowerment is an important element in the effort to improve the welfare of farmers in Sumedang Regency. However, the empowerment process often faces various communication barriers that affect the effectiveness of the program run by the Agriculture and Food Security Office of Sumedang Regency. This research aims to analyze communication barriers in empowering farming communities based on four main aspects: socio-anthro-psychological, semantic, mechanical, and ecological barriers. The research method used is qualitative with a case study approach and data collection techniques through interviews, observation, and documentation. The results showed that the main obstacles in communication to empower farming communities include social and cultural differences between farmers and extension officers, difficulties in understanding due to the use of formal language, limited access to communication technology, and environmental disturbances such as noise and unfavorable social conditions. Therefore, a more inclusive and participatory communication strategy is needed to improve the effectiveness of empowerment programs and ensure that the information conveyed can be received and understood properly by the farming community.
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