Search

Search Results

• The Effect of Celebrity Endorser Toward Purchase Intention: Negative Publicity as Moderator

  Yanti Agustina,  Faculty of Economic and Business, Sebelas Maret University, Surakarta, Indonesia,  Indonesia

  Retno Tanding Suryandari,  Faculty of Economic and Business, Sebelas Maret University, Surakarta, Indonesia,  Indonesia

  Erghana Kanza Kirana,  Faculty of Economic and Business, Sebelas Maret University, Surakarta, Indonesia,  Indonesia

  636-649

  2022-10-16