STRATEGI KOMUNIKASI PEMASARAN PADA MEDIA DAKWAH LPD AL BAHJAH DALAM MENGEMBANGKAN MEDIA MASSA DARING
Abstract
The objectives of this research are as follows: (1). To find out the marketing communication
activities in Al-Bahjah Media. (2). To know the process of Al-Bahjah Media, in advertising
marketing to the public. (3). To find out the strategy of building online media by Media Al
Bahjah in advertising. A mature concept, as found by Media Da'wah Al Bahjah TV in its
strategy to find 2 steps that must be carried out including: First, mastering this market
segmentation is one strategy to understand the market structure by grouping consumers or
partnering with our institutions. Or make a media father. Second, the da'wah media must have
strong and istiqomah principles, one of which is al-bahjah's da'wah media has rules, conditions
or its name is manhajiah, which contains provisions for maintaining sharia.
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