Komunikasi Profetik dalam Pelayanan Jamaah Haji dan Umrah di Almira Travel: Pendekatan dan Tantangan

Abstrak

PT Almira Berkah Abadi, as a provider of Hajj and Umrah travel services, applies prophetic
communication grounded in the values of tabligh (clear delivery), amanah (trustworthiness),
and fathanah (wisdom). This study aims to analyze the implementation of prophetic
communication in Hajj and Umrah services and identify the challenges faced by the company.
Using the three-component service quality theory, this study evaluates the quality of outcomes,
interactions, and the physical environment of the services provided. The findings reveal that the
prophetic communication approach creates a meaningful worship experience for pilgrims, although
challenges such as employee multitasking and regulatory changes persist. Strategic solutions,
including employee training, technology utilization, and regulatory education, have been
implemented to address these challenges.