Video Branding as AISAS Mode's Digital Marketing Strategy for Hijau Daun Mangrove Ecotourism in Bawean Island
DOI:
https://doi.org/10.15575/jpan.v15i2.28866Abstract
Bawean Island is one of the islands included in the territorial area of East Java Province which has abundant natural tourism potential, one of which is Hijau Daun mangrove ecotourism. However, the community managing tourism has not been able to massively maximize digital technology to develop tourism potential by providing a complete and real picture to be able to attract tourists so that it will support the economy and welfare of the people of Bawean Island. This research aims to optimize digital-based tourism marketing through video and form a communication media group as a long arm for the sustainability of digital marketing. The method used is descriptive qualitative with data collection techniques using documentation, interviews, and questionnaires. The research subjects were the community and managers of Hijau Daun mangrove ecotourism. It is hoped that this research will be able to provide good practices for Hijau Daun mangrove ecotourism and can be applied to other potential Tourism Villages.
References
Nashihah, Durratun. "Stakeholder Collaboration in the development Strategy of Local Government in Increasing The Number of Tourists on Bawean Island," Jurnal Ilmiah Administrasi Publik, Vol. 8 No.3 : 282-289
C. Kusmana, "Three in One in the Mangrove Forest," Tempo Interactive, 2010.
G. E. and B. I. Ruttenberg, “Changes in Biotic and Abiotic Processes Following Mangrove Clearing,†Journal Estuarine Coastal and Shelf Science, pp. 555–562, 2008.
A I., P. A Y. , & S. I. Ghassani, "). The Ecotourism Concept in Resort Design in Ciamis Regency," TERRACOTTA Architecture Journal, vol. 1, no. 1, 2020.
P K. Kannan, "Digital marketing: A framework, review, and research agenda.," International Journal of Research in Marketing, vol. 34, no. 1, pp. 22–45, 2017.
Sugiyono, Qualitative Quantitative Research Methods, and R&D . Alphabet, 2014.
E. Soraya, N. P R. Sari, and A. S. Sulistyawati, "The Influence of the AISAS Model on Tourist Decisions in Purchasing Bali Banana," Journal of Tourism and Hospitality, vol. 6, no. 1, 2022.
Oktimawati, "Analysis of Social Media Relationships on Tourists' Visiting Decisions at the Ria Kenjeran Beach Tourism Park in Surabaya with the AISAS Method," 2018.
R. Tang, Zhenji Zhang, Xiaolan Guan, and Lida Wang, “A Study of Short-term Effect Measurement for Information Publication in Government Microblog,†International Journal of Hybrid Information Technology, vol. 7, no. 1, p. 58, 2014.
A Fahrudin, Introduction to Social Welfare. Bandung: Rafika Aditama, 2014.
I. N. W. Widiana and I. K. Sudiana, "The Influence of the Number of Tourist Visits, Hotel Restaurant Taxes and PAD on District/City Capital Expenditure in the Province of Bali," EP Unud E-Journal, vol. 4, pp. 1357–1390, Nov. 2016.
Downloads
Published
Issue
Section
License
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under an Attribution-ShareAlike 4.0 International that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).