Kampanye Public Relations Program P4GN Untuk Menekan Angka Penggunaan Narkoba di Kota Bandung


Mohamad Rinaldi Nugroho(1*), Zaenal Mukarom(2), Dyah Rahmi Astuti(3)

(1) UIN Sunan Gunung Djati Bandung, Indonesia
(2) UIN Sunan Gunung Djati Bandung,  
(3) UIN Sunan Gunung Djati Bandung,  
(*) Corresponding Author

Abstract


Public Relations campaigns are activities that are usually carried out to disseminate organizational program policies. Public Relations campaign activities are carried out because this activity is a form of communication action that has been planned and is to influence audiences in an organization in order to achieve the goals of a program and try to influence audiences as its main target. The purpose of this study was to find out the Public Relations efforts of the Bandung City National Narcotics Agency in carrying out a campaign according to the Ostegaard campaign model, namely the pre-campaign stages, planning stages, implementation stages and post-campaign stages to reduce the number of drug users in the city of Bandung. The results of this study illustrate that the Public Relations campaign strategy used by the Bandung City National Narcotics Agency in an effort to reduce drug use rates in the City of Bandung is by, 1) Pre-campaign 2) Campaign planning 3) Campaign implementation 4) Post-campaign.

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DOI: https://doi.org/10.15575/reputation.v8i2.23597

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