Kampanye Public Relations dalam Sosialisasi Program Mobil Aspirasi Kampung Juara (MASKARA)


Lerian Avrianti(1*)

(1) Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati,  
(*) Corresponding Author

Abstract


This study aims to find out in depth regarding the process of public relations campaign activities carried out by the West Java Province Village Community Empowerment Service in the socialization of the Kampung Champion Aspiration Car (Maskara) program. This study aims to identify problem identification, management, and evaluation of the Mascara program's public relations campaign at DPM Desa, West Java Province. This study uses the campaign model from Leon Ostergaard which has three stages starting from problem identification, management which includes planning and implementation and the evaluation stage. The method used in this research is descriptive qualitative method with data collection techniques in the form of in-depth interviews, observation, and documentation. The results of the study concluded that the Village DPM of West Java Province carried out campaign activities through several stages. First, the problem identification stage for DPM Village in West Java Province found facts and data that the Mascara program was created to realize the vision and mission of the West Java Government for the 2018-2023 period and to follow up on development and mobility issues in West Java. Second, at the management stage, the DPM Village of West Java Province determines planning starting from objectives, target publics, messages, actors to media that will be used during campaign implementation, then the implementation of campaign activities that are carried out directly and indirectly. Third, at the evaluation stage, DPM Desa West Java Province conducted monitoring based on data obtained by looking at the development of village strata in West Java and the evaluation process used the sampling method with evaluations in Mascara recipient villages.

Full Text:

PDF

References


Alodia, Chandra. 2014. Strategi Kampanye “Breast Cancer Awareness Month”. Jurnal E-Komunikasi. Vol. 2. No. 1.

Amalia, N. F. 2012. Kampanye Public Relations Dalam Membentuk Sikap Khalayak. Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia. Jakarta.

Amalia, Solahudin&Risdayah. 2020. Model Ostergaard dalam Mengkampanyekan QRCode Indonesia Standard (QRIS). Humas: Jurnal Ilmu Hubungan Masyarakat. Vol. 3. No. 4.

Chairunnisa, S. 2021. Evaluasi Pelaksanaan Kampanye Melalui Media Sosial Pada Pilkada Kota Makassar Tahun 2020 Di Tengah Pandemi Covid 19 (Doctoral dissertation, Universitas Hasanuddin).

Cutlip, S. M., Center, A. H., & Broom, G. M. 2011. Effective Public Relations. Jakarta: Kencana.

DP3AKB Jabar. Visi dan Misi Pemerintah Provinsi Jawa Barat 2018-2023. Diakses pada 2 Mei 2023. https://dp3akb.jabarprov.go.id/visi-dan-misi/.

DPM Desa Jabar. https://dpmdesa.jabarprov.go.id/

Fauzi, Sumadiria&Astuti. 2020. Kampanye Public Relations Tentang Sistem Kerja Parlemen Dalam Mengedukasi Masyarakat. Humas: Jurnal Ilmu Hubungan Masyarakat. Vol. 3. No. 2.

Gregory, Anne. 2004. Public Relations Dalam Praktik. Jakarta: Penerbit Erlangga.

Gunawan, Nela W. 2020. Strategi Kampanye Public Relations “Di Rumah Aja” Oleh Pemerintah Republik Indonesia Selama Wabah Covid-19. Jurnal Penelitian Komunikasi. Vol. 2 No. 2.

Gunawan. 2012. Petunjuk Pelaksanaan Sosialisasi Terpadu. Jakarta: Depdiknas.

Hornik, J., Ofir, C., & Rachamim, M. 2016. Quantitative evaluation of persuasive appeals using comparative meta-analysis. Communication Review.

Muchtar, K., Dudi, R., Bahrudin., Ridwan, M. 2022. Public Relations Campaign Strategy for the Covid 19. Communicatus: Jurnal Ilmu Komunikasi. Vol. 6. No. 2.

Vaccine by the Government of West

Machendrawaty, N., & Safei, A. A. 2001. Pengembangan Masyarakat Islam: Dari Ideologi, Strategi, sampai Tradisi. Bandung: Remaja Rosdakarya.

McQuail, D & Sven, W. 1993. Communication Models: For The Study of Mass Communication. 2 nd Edition. New York: Longman Inc.

Moekijat. 2003. Teori Komunikasi. Bandung: Mandar Maju.

Moleong, Lexy J. 2007. Metodologi Penelitian Kualitatif. Edisi Revisi. Bandung: PT. Remaja Rosdakarya.

Novena, Marcella. 2020. Pengaruh Kampanye Public Relations #NOSTRAWMOVEMENT Terhadap Partisipasi Konsumen KFC Raden Inten. Institut Bisnis dan Informatika Kwik Kian Gie. Jakarta.

Nugraha, Aat, dkk. 2018. Proses Kampanye Public Relations “Youtube Broadcast Box” Di Media Sosial. Jurnal Kehumasan. Vol.1 No.1.

Nurmadimah, F. 2012. Analisis Pemilihan Proyek Pengembangan Bandara UPT dengan Skema KPS. Tesis. Universitas Indonesia.

Pikiran rakyat. Dari 98 Desa, Kini 270 Desa di Jawa Barat Berstatus Mandiri, diakses pada 15 April 2023. https://www.pikiran-rakyat.com.

Rohmah & Sari. 2017. Tingkat Perubahan Kesejahteraan Ekonomi Keluarga Buruh Migran. Jurnal Penelitian Ilmiah Intaj.

Ruslan, R. 2005. Kiat dan Strategi Kampanye Public Relations. Jakarta: Raja Grafindo Persada.

Sugianto, A., & Sembiring, A. W. 2018. Kampanye Public Relations dalam Membentuk Sikap Positif Khalayak. Jurnal Lensa Mutiara Komunikasi. Vol. 2. No. 1.

Sugiyono. 2015. Metodologi Penelitian Kombinasi (Mix Methodes). Bandung: Alfabeta.

Suharto, E. 2009. Pekerja Sosial di Dunia Industri. PT. Refika Aditama, Bandung.

Supriyatno dkk. 2006. Strategi Pembelajaran Partisipatori di Perguruan Tinggi. Malang: UIN Malang Press.

Sutaryo. 2005. Dasar-dasar sosialisasi. Jakarta: Rajawali Press.

Tabroni, R. 2014. Marketing Politik: Media dan Pencitraan di Era Multipartai. Yogyakarta: Graha Ilmu.

Venus, A. 2012. Manajemen Kampanye Panduan Teoritis dan Praktis dalam Mengefektifkan Kampanye Komunikasi. Bandung: Simbiosa Rekatama Media.

Venus, A. 2012. Manajemen Kampanye Panduan Teoritis dan Praktis dalam Mengefektifkan Kampanye Komunikasi. Bandung: Simbiosa Rekatama Media.

Venus, A. 2013. Metode Penelitian Komunikasi Dan Public Relations. Jakarta: Raja Grafido Persada.

Venus, A. 2018. Manajemen Kampanye Panduan Teoritis Dan Praktis Dalam Mengefektifkan Kampanye Komunikasi Publik Edisi Revisi. Bandung: Simbiosa Rekatama Media.

Venus, A. 2019. Manajemen Kampanye. Jakarta: Simbiosa Rekatama Media. Bungin, Burhan. Jakarta: Kencana.

Venus, A. 2019. Manajemen Kampanye. Jakarta: Simbiosa Rekatama Media. Bungin, Burhan. Jakarta: Kencana.

Wibisono. 2006. Manajemen Kinerja: Konsep Desain dan Teknik Meningkatkan Daya Saing Perusahaan. Jakarta: Erlangga.




DOI: https://doi.org/10.15575/reputation.v7i4.28370

Refbacks

  • There are currently no refbacks.


Reputation: Jurnal Ilmu Hubungan Masyarakat is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.