POLA KOMUNIKASI HUMAS RUMAH SAKIT DI ERA DIGITAL

Authors

  • Diah Fatma Sjoraida FIKOM Unpad
  • Rully Khairul Anwar Universitas Padjadjaran

DOI:

https://doi.org/10.15575/socio-politica.v8i2.3577

Keywords:

komunikasi massa, komunikasi kesehatan, era digital, manajemen rumah sakit

Abstract

Penelitian membahas tentang pola komunikasi sebagai bentuk perilaku komunikasi di kalangan pegawai humas RS. Pakuwon, Sumedang. Di sini dibahas bagaimana adaptasi sebuah rumah sakit terhadap perkembangan zaman, terutama perkembangan teknologi. Dengan pendekatan kualitatif dan metode deskriptif, diketahui bahwa RS itu bukan hanya untuk memenuhi kebutuhan kesehatan pasiennya tetapi juga ada keinginan diakui sebagai wahana komunikasi kesehatan sehingga masyarakat selalu tertambat hatinya ke RS tersebut. Dari situlah maka pelayanan komunikasi kesehatan yang dilakukan Humas RS. Pakuwon semakin meningkat sejalan dengan jalannya komunikasi massa yang semakin marak.

References

Anwar, R. K., Rusmana, A., & Rahman, M.T. (2018). The Politics Of Information On Traditional Medical Practices In Bandung Barat. MIMBAR, Vol. No 1st (June) 2018 pp. 158-165, 34(1), 158-165.

Chen, P. T., & Hu, H. H. (2010). The effect of relational benefits on perceived value in relation to customer loyalty: An empirical study in the Australian coffee outlets industry. International journal of hospitality management, 29(3), 405-412.

Coombs, W. T., & Holladay, S. J. (2013). It's not just PR: Public relations in society. John Wiley & Sons.

Epstein, M. J. (2018). Making sustainability work: Best practices in managing and measuring corporate social, environmental and economic impacts. Routledge.

Katsioloudes, M., & Abouhanian, A. K. (2016). The Strategic Planning Process: Understanding Strategy in Global Markets. Routledge.

Laporan Tahunan RSUP (Rumah Sakit Umum Pakuwon). 2017. Sumedang.

Manners, R. A. (2017). Professional dominance: The social structure of medical care. Routledge.Newsom, D., Turk, J., & Kruckeberg, D.(2012). Cengage Advantage Books: This is PR: The Realities of Public Relations. Cengage Learning.

Sahaf, M. A. (2008). Strategic marketing: making decisions for strategic advantage. PHI Learning Pvt. Ltd.

Vos, T. P. (2011). Explaining the origins of public relations: Logics of historical explanation. Journal of PublicRelations Research, 23(2), 119-140.

Downloads

Published

2018-11-27

Issue

Vol. 8 No. 2 (2018): Jurnal Socio-Politica

Section

Articles

License

Authors who publish with this journal agree to the following terms:

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).